Glénat is one of the most important French publishing houses. Founded in Grenoble in 1969 by Jacques Glénat, a comic book enthusiast, the company has more than 14,000 books in its catalog (600 new releases annually) and represents 2,000 authors, across 4 major universes: comics, manga, children’s literature, and art books. Titeuf, One Piece, Dragon Ball, Disney, and Akira are among the flagship titles that have made Glénat successful, which also knows how to expand its horizons toward hiking guides, travel narratives, monographs, and children’s books.

An iconic and immovable logo, but a diffuse visual territory: such was the state of Glénat’s branding when we were approached to consider this major mission. Built around the Futura Condensed Extra Bold typeface, the logotype remains a recognized landmark in the French publishing landscape and was not intended to be modified. From this foundation, we were asked to design a flexible and identifiable visual language, capable of representing both the Glénat spirit and the breadth of its catalog. A year-long project, aimed at patiently building a flexible, logical, and strong system.
The original logo is immediately equipped with a cartouche, reinforcing its presence; this cartouche thus serves as a canvas for building the system. A new typographic and color articulation has also been developed to better identify the 4 universes and offer them a range of dedicated hues.

The visual system, meanwhile, is an abstraction of two graphic elements that constitute the Glénat logo: the oval of the ‘G’ and the triangle of the accent. Thus, by using only these two shapes to create a vast collection of illustrations, the company equips itself with a true proprietary graphic language that is evolving and above all joyful. This vocabulary, following a collection logic, breaks down into two distinct but complementary territories. The ’emotion icons’ transcribe all the states we experience when immersed in captivating reading. The ‘ambiance icons,’ abstract or figurative, define the atmosphere of a book. These illustrations can be combined infinitely to create particularly expressive graphic patterns and extremely varied narrative paths.

While the expression of identity on the books themselves remains unchanged, being in most cases the authors’ territory of expression, Glénat’s entire identity system, from printed catalogs to the website, including major public events, gradually sees the new graphic territory come to life.

In 2010, Marie-Thérèse Allier created an endowment fund in her own name, separate from the venue she runs, La Ménagerie de Verre. Her aim was to create a residency outside Paris, in order to support artists in their research and contemporary creation, and more specifically projects in the performing arts.
Following his death in 2022, it is now the members of the Board of Directors, made up of professionals from the performing arts world, who ensure the continuity and development of the endowment fund.
Its mission is to perpetuate his work, giving priority to structures that initiate residencies, based on contemporary issues and needs encountered by artists today.

We were chosen to create the graphic identity of the endowment fund following a competition organized in 2023. The new visual territory is intended to be raw and versatile. A simultaneous quest for radicalism and visual generosity, a signal designed to endure over time while embodying a space for free, mobile circulation. An identity with a monogram in multiple forms, a metaphor for total openness and a form of avant-garde. A sensitive reminder of the foundation of contemporary dance and the movement of bodies, while leaving the imagination open to the plurality of creation, its freedom of tone and its obligatory irreverence.

SuperSpaces, created by SUPERBIEN (one of the world’s leading producers of innovative multimedia experiences, based in Paris and New York) are borderless artistic playgrounds that fuse live performance, creative technologies, gaming mechanics, and participative storytelling to create communal awakening adventures. At the edge of the explored and the unknown, SuperSpaces can find new meanings, new depths, new perspectives. It’s about architecting a radically new form of purposeful entertainment that catalyzes acts of expansion, big or small, inspiring us to connect with our visceral emotions, open doors, and push boundaries.

At the genesis of the project, SUPERBIEN approached Brand Brothers to design the identity territory for SuperSpaces. We designed a typographic language that recounts the plasticity of lived experiences, presenting an expression of the logo in constant motion. The SuperSpaces typeface, slender and spectacular, is offered in 20 different versions according to a precise construction matrix. Complemented by a star-shaped monogram resulting from the combination of 3 ‘S’s, this identity spreads across a flexible, combinatory visual universe, blending narrative and image, destined to live on media of multiple proportions. Unpublished project.

Since its creation in 2004 by François Chabanian – art dealer, gallerist and collector – Bel-Air Fine Art has become one of Europe’s leading contemporary art gallery groups, with over 25 locations. After Geneva, new prestigious locations were opened in Switzerland, in Crans-Montana, Verbier, Gstaad, Lausanne and Saint-Moritz. The group continued to expand in Europe, in Paris (Place des Vosges, Rivoli and now Montmartre and Le Royal Monceau), London, Saint-Tropez, Cannes, Aix-en-Provence, Courchevel, Megève, Venice (San Marco and Dorsoduro), Forte dei Marmi, Knokke-le-Zoute (Belgium) and more recently Monte-Carlo, Honfleur, Bruges and Annecy. François and Grégory Chabanian are at the helm of the company, championing major movements such as Post-Pop Art, Optical Art, Street Art and contemporary photography. Today, Bel-Air-Fine art is followed by 60,000 art lovers, including 15,000 collectors worldwide.

We were approached in 2023 to rethink the group’s visual identity. Working in close collaboration with the Bel-Air Fine Art teams, we designed a sensitive and sophisticated evolution, conceived to position the structure as a major art prescriber, while cohabiting flexibly with the art catalog. Our proposal confirms Bel-Air Fine Art’s move upmarket, and organizes the group’s numerous events (exhibitions, events, cocktails, gallery openings), while at the same time inserting strong visual markers into the landscape, linking all the galleries around distinctive graphic signs.
The new typographic logo, designed entirely for the occasion, revolves around an elegant, stable upper-case typeface. The 4 words of the name are once again linked, but a visual break is injected by playing on the “A”, which becomes the pivot of the brand. The monogram, a missing link in the previous visual identity, is a precious interlace of Bel-Air Fine Art’s initials, “BAFA”.
The visual territory revolves around simple ingredients, framed by a use that is both rigorous and free. Around a dominant black and white, punctuated by a few neon Pantones, we chose to use only one weight (600) of the Lausanne (Weltkern) typeface.

Posters, invitations, textiles, emailings, stationery and new gallery facades: we’re rolling out the new identity on a large scale. The new website and an anniversary book will be unveiled in 2024.

Henry Lemoine is the oldest French publishing house, and the reference in musical scores; it was in 1772 that Antoine-Marcel Lemoine, composer, violinist and music teacher, founded the company at 556, rue de l’Echelle-Honoré in Paris. Still run by the Lemoine family, the company continues to celebrate 250 years of history, which will be celebrated in November 2022 at the Atelier des Lumières in Paris, where the new visual identity created by Brand Brothers was unveiled.

We developed a new typeface for Henry Lemoine and all of its publishing houses. A stable and contemporary lettering, completed by a HL monogram that unites all the names. This monogram uses the structure of the double eighth note and provides Henry Lemoine with a timeless, rhythmic and sophisticated sign. Associated with two accompanying typefaces, Orelo (Pizza Typefaces) and Diatype (Dinamo), the new visual system allows for the complete renewal of the score catalog, allowing for a clear hierarchy and variety that responds to the completeness of the publication offer. On the occasion of the 250th anniversary event, a book tracing the history of the company, based on the graphic charter, was designed by Studio Vicente Granger, and presented alongside the new visual territory.

Le Metronum is the venue for contemporary music in Toulouse. With a concert hall with more than 600 seats, rehearsal and recording studios, it is an essential meeting point for artistic experimentation and hosting the most cutting-edge musical artists, with more than 100 concerts per year.

In 2022, the task of redesigning the identity of this emblematic scene was launched, and a team composed of Hey Studio (Barcelona) for the logo and Brand Brothers for the graphic system was chosen. On the basis of a renewed lettering realized by the Spanish studio, we imagined a raw and generative visual grammar around the discontinuous line located under the logotype. A way to express the variety of styles and artistic programming of the place. By associating an extensive panel of bright colors, as well as the BallPill (Benoit Bodhuin) and Malamocco (Formagari) typefaces, our visual proposal tends to endow Le Metronum with a powerful but rich and open graphic environment.
The new identity of the place was inaugurated in September 2022.

Artquire is a Paris-based bureau specialized in art leasing. Founded by Alexandre Chastel, a contemporary art collector, the company offers its corporate and professional clients the opportunity to build their collections through a leasing mechanism.
Brand Brothers developed a new graphic identity for Artquire to support the company’s growth. Our proposal is based on an in-house typogram, where the R’s become the focal point of the logo. Raw and assertive, they give the name a sharp and charismatic temperament. The abstraction of the R allows us to extract a strong sign, which accompanies the different visual supports, in parallel with the proposed works. We declined the whole on a series of printed objects, as well as a new website, online in autumn 2022.

Rosamund is a video content production agency for brands and companies, based in Nantes and Paris since 2012. Working with many French groups on a wide range of corporate film formats and recently developing a film and fiction division, the agency decided to accompany its name change – from Linkit to Rosamund – with a complete redesign of its graphic identity with Brand Brothers.
Defining its image work as rigorous and sensitive at the same time, Rosamund puts forward true stories, shot like documentaries, boosted by a recognized technical and creative requirement. This balance is translated into the identity by a thick and structured typogram, giving off notions of power and accuracy; the typographic mark dialogues directly with the image through a system of modular windows, which allows the strength and variety of the content produced by the agency to be expressed. This compositional process offers the teams the possibility of permanent renewal in the presentation of Rosamund’s work, in both physical and digital formats. The entire visual territory, at once minimal and intense, is flanked by the typeface LL Riforma (Norm, Zurich), published by Lineto.

Union des Libraires Musicales is the French national association of producers and publishers of production music. It is the organization that brings together music professionals for audiovisual projects: documentaries, short and long movies, advertising, institutional films etc… Its mission is to dust off and popularise the use of production music, while advocating for the respect of authors’ rights; it is an association with an educational aim, but also one of defence of interests. Among other things, it promotes the great ease of use of production music, the growing quality of productions and the variety of styles available.

We have developed a new graphic identity for the association as well as a scalable visual system, based on the strength of words as much as visual language. The new logo is composed of a home-made typographic design, built on the basis of fixed width letters, supplemented by three black stripes, a minimalist graphic contraction of the audio tracks in CAD (computer-assisted music) software. These stripes become the starting point of the graphic system, which, combined with the Buzz Black (ECAL Typefaces) and Wasa (Pizza Typefaces) typefaces and a palette of bold colours, makes it possible to develop entire series of messages that spread over different areas of expression. The verbal tonality is sometimes militant, sometimes playful, by betting on the diversity of musical styles, via semantic or sound oppositions: Speedcore/Slow Fox, French Touch/Italo Disco, Black Metal/Bluegrass…
A new website was designed and developed at the studio, marking the changeover to the new graphic identity at the beginning of 2021.

Festik is a ticketing service company for cultural events that offers a solution to manage the entire chain: internet presales, on-site presales, relations with distributors, on-site sales and control, reporting. Based in Toulouse, Festik claims a true sense of service, being able to adapt its technical and human resources to any type of event, from local festivals to large-scale tours. Wishing to move from a regional service provider to a national player, the company commissioned Brand Brothers to develop a new graphic system.

Our work is based around a new logo with a typographic design developed for the occasion: a solid and stable construction and reduced letter-spacing that gives the typographic block an ideal presence and visibility. The K becomes the pivot of the identity; it is the starting point of the visual system, composed of geometric shapes that remind the shape of event tickets, as well as a set of bright colours. The elements of the visual territory offer Festik the possibility of a simple and versatile graphic design.