P1

P1 is an organic artisanal bakery and bakery workshop where you learn to make your own bread. Opened by Julien Cantenot in the 18th arrondissement of Paris (rue Marcadet), this simple and neat place opened in June 2019 promises exceptional production quality, claims a qualitative and responsible supply chain, promotes a spirit of sharing, and continuously engages in social initiatives.

The founder entrusted Brand Brothers with the design of P1’s visual identity. Our response was based on an architectural monogram, with very contrasting lines, associated with a monospaced, elegant and technical typeface, as well as a few natural coloured spots. The set allows the space to be wrapped discreetly and sharply, leaving the emphasis on materials and products; a right dose of graphic design, such as punctuation, that expresses the state of mind that guided the creation of this new kind of bakery.