Kraftletics is a studio located in Cologne, Germany, that combines sports-inspired movements with a neurocentric approach, while offering a new vision of fitness culture that moves away from the pursuit of performance at all costs to prioritize play, fluidity, and a more relaxed approach. The founder, Tina Nguyen, is a coach, movement specialist, and trainer; she works at the intersection of performance, rehabilitation, and neurocentric training. At Kraftletics, participants take part in truly interactive sessions, working together rather than simply side by side. Here, the goal isn’t to push your body to its limits, but to cultivate fluidity and grace in movement. While the exercises are challenging, they’re balanced by a playful spirit and a clear purpose.
In 2026, Brand Brothers partnered with Tina on the complete rebranding of Kraftletics. This project was the exact opposite of traditional gym positioning and its decidedly repetitive visual codes. Our solution was to focus particularly on the lettering of the logo—an experimental, uninhibited, fluid, and flowing graphic element. A structured and expressive identity, enhanced by a vibrant color palette, was directly translated into the space itself, which was completely repainted in the colors of the new visual identity. The launch of the new brand has been rolling out since spring 2026 across an initial set of print and digital materials, with further developments planned.

Founded in 2022, Nahù is a company backed by Belco that specializes in the sourcing and distribution of cocoa. It connects cocoa farmers with artisanal chocolatiers and chocolate manufacturers worldwide, driven by a love of nature and the bonds it forges between people, based on transparency, quality, and sustainability. Its offer focuses on specialty cocoa beans, a training center unique in Europe, and the supply of equipment.

The new branding developed with the Nahù teams aims to be raw, refined, and rustic, a true reflection of the teams’ standards and commitment. A true standard-bearer for a new way of approaching human relationships, engaging with local communities, and working with a noble product, Nahù embodies a movement and a philosophy above all else. It is this level of detail and richness that we have infused into the brand identity system, which offers a unique flexibility of expression while positioning itself as a brand that carries a powerful message. Nahù brings people together and educates, forges a multitude of connections, and strives for quality and authenticity at all times. With a strong, balanced brand logo, a bold and straightforward color and typographic palette, an iconographic system offering infinite freedom, and a library of illustrations that provide real contextual power, Nahù’s new branding proves to be a perfect fit for the playground of this team of tireless explorers.

In collaboration with Vicente Granger (Senior Art Director).
Photo credit: @lelab.production

Løfte is a gym studio club that opened in Toulouse in 2026, in the Saint-Cyprien neighborhood. A signature venue with three studios (Reformer, Athletic, and Bootcamp), all imagined by Grégoire and Estelle, passionate athletes who have skillfully infused their Toulouse and Norwegian origins into the space.
We created a graphic identity that radiates multiple energies through a custom typographic brand, where the structure of the characters interacts from letter to letter. A system of shapes gives rhythm to the design, like detours that reveal the club’s influences and temperament, shaped to bring people together beyond sport. This vibrant and unifying branding positions Løfte as a pillar of the Saint-Cyprien neighborhood, a hybrid space where energy flows and is constantly in motion.
The name was conceived by Clément Fog, the digital strategy was implemented by Brique Lab (brique-lab.fr), and the visual system was painted on the club’s walls by Antoine Bermond.

Dauphin Energies is a company specializing in energy transition, offering integrated solutions combining photovoltaics and energy storage (BESS). It operates across the entire value chain, from technical design and equipment manufacturing to turnkey construction (EPC) of solar projects. The company also supports investors through co-investment in green energy infrastructure. In addition, it sells high-performance components and offers maintenance services (O&M) to optimize installations. Based in France, it works with developers, local authorities, and manufacturers to transform their energy models in a sustainable way.

In mid-2025, Dauphin Energies approached us to completely rethink their graphic identity. Based on a strong environmental promise and large-scale ambition, we collectively took the direction of branding charged with obvious energy. Carefully avoiding the tired visual codes of environmental communication, we based our work on a reassuring logo, with a monogram forming its backbone. The initials D+E interlock to form a powerful ray of light, around which the graphic territory is structured. The branding develops the idea of living energy through a series of textures that appear across various communication media, laying the foundations for a contemporary and commitment-driven brand. The identity is set to grow and spread among its audience during 2026.

La Montgolfière are social sports clubs located in Paris, designed as multidisciplinary spaces for creativity and freedom. Beyond sports, they are places of culture, discovery, and expression, unique in the urban landscape. The first club, on Canal Saint-Martin, is now firmly established in the Parisian cultural landscape—its aura extends far beyond the borders of the Île-de-France region. For the opening of its second club, in the 18th arrondissement, we were tasked with updating La Montgolfière’s graphic identity, which we had already designed in 2017.

The lettering of the logo, designed entirely by the studio, has gained in compactness and maturity, as has the monogram, which has undergone a subtle evolution. This precise, balanced work is intended to strengthen the brand’s presence in the years to come. We then worked on a complete visual environment designed to convey the unique vibe of the clubs. A clever mix of sporting energy and raw creativity, driven by a diverse community and a constantly defended open-mindedness. We have thus developed a rich grammar of textures capable of constantly reforming themselves, offering the identity an extremely wide visual range. The whole is gradually being rolled out across La Montgolfière’s communication channels.

Architecture & interiors : Studio Vincent Eschalier
Photography : JP. Vaillancourt

Your New Om. Located at 13 rue des Tournelles in Paris, Not Yoga studio offers a dynamic one-hour class for all levels, focusing on postures. Its concept is purely physical and devoid of spirituality (no mantras or chakras). The practice takes place in a room heated to 33°C by infrared, aiming for a detoxifying effect, in an intimate atmosphere without distractions (soft lighting, no mirrors).
Brand Brothers was commissioned to define the venue’s entire visual identity. The geometric, stable, and confident logo is based on balances that give the two terms that make up the name a special intertwining. This structure is expressed in a symmetrical monogram, imbued with power and roundness, a modern emblem in perpetual motion. The graphic system tells the story of yoga in a different way, avoiding the usual clichés: a distorted, free pattern that undulates with the flow. This raw and contemporary approach gives Not Yoga a modular and hypnotic visual grammar, applied to print, objects, and the digital environment.

Glénat is one of the most important French publishing houses. Founded in Grenoble in 1969 by Jacques Glénat, a comic book enthusiast, the company has more than 14,000 books in its catalog (600 new releases annually) and represents 2,000 authors, across 4 major universes: comics, manga, children’s literature, and art books. Titeuf, One Piece, Dragon Ball, Disney, and Akira are among the flagship titles that have made Glénat successful, which also knows how to expand its horizons toward hiking guides, travel narratives, monographs, and children’s books.

An iconic and immovable logo, but a diffuse visual territory: such was the state of Glénat’s branding when we were approached to consider this major mission. Built around the Futura Condensed Extra Bold typeface, the logotype remains a recognized landmark in the French publishing landscape and was not intended to be modified. From this foundation, we were asked to design a flexible and identifiable visual language, capable of representing both the Glénat spirit and the breadth of its catalog. A year-long project, aimed at patiently building a flexible, logical, and strong system.
The original logo is immediately equipped with a cartouche, reinforcing its presence; this cartouche thus serves as a canvas for building the system. A new typographic and color articulation has also been developed to better identify the 4 universes and offer them a range of dedicated hues.

The visual system, meanwhile, is an abstraction of two graphic elements that constitute the Glénat logo: the oval of the ‘G’ and the triangle of the accent. Thus, by using only these two shapes to create a vast collection of illustrations, the company equips itself with a true proprietary graphic language that is evolving and above all joyful. This vocabulary, following a collection logic, breaks down into two distinct but complementary territories. The ’emotion icons’ transcribe all the states we experience when immersed in captivating reading. The ‘ambiance icons,’ abstract or figurative, define the atmosphere of a book. These illustrations can be combined infinitely to create particularly expressive graphic patterns and extremely varied narrative paths.

While the expression of identity on the books themselves remains unchanged, being in most cases the authors’ territory of expression, Glénat’s entire identity system, from printed catalogs to the website, including major public events, gradually sees the new graphic territory come to life.

Nestled in the heart of Toulouse’s Bonnefoy district, in a former car garage, the Minifundi artisan roastery passionately selects specialty coffees from micro-producers around the world. Their slow-coffee approach favors traditional methods and small-batch roasting to preserve the complex aromas of each bean. The Minifundi team not only offers exceptional coffees, but also shares its know-how through tasting workshops and barista training.

The company’s founder, Hugo Mateu, entrusted us with redesigning the visual identity of his specialty coffee. We worked around the raw style of the place and its centerpiece, a huge granite block serving as a counter. This identity is subtly inserted into the typographic construction of the logo, the pivotal element of the new graphic territory: all lettering in straight lines, where no rounding exists: so even the roundings are managed in bevels. This identity is carefully applied to the new packs, which are available in several ranges, providing a colorful backdrop to the rocky hues of the site. The monumental outdoor signage was created by Bruno Durand, a Toulouse-based letter painter; the logo stretches over 10 meters, and completes the new visual scheme, which was carefully crafted over several months.

Photo credits : Bruno Durand (extérieurs) + Bartobac (packaging)

PCK Intellectual Property, based in Canada, brings together a seasoned and award-winning team of intellectual property experts who have guided thousands of companies through this legal labyrinth. Their expertise covers the whole spectrum: patents, trademarks, litigation and strategic advice. With their in-depth knowledge of patents, trademarks and copyrights, they ensure solid protection under U.S. and Canadian legislation. With offices in Toronto and Winnipeg, their international reach is a major asset. They transform intellectual property protection into a real lever for growth, beyond mere protection.

PCK chose Brand Brothers at the beginning of 2024 to transform its entire graphic identity, in order to reinforce the firm’s “boutique” positioning and highlight its high level of technical expertise – at the heart of a sector where graphic territories are particularly consensual, if not outdated. We therefore suggested that PCK take a different route in all areas of its visual presence. The logotype is a precise and sophisticated monogram, with a large width and a particularly distinctive ligature between the “C” and the “K”, the end of which points in two directions. This typographic construction, intended to live only in black, is contemporary, sensitive and stable. Based on the geometric foundations of the logotype, an abstract, balanced and structured symbol comes to life, evoking both protection and perpetual innovation. These key notions in PCK’s narrative are reflected in the entire visual territory: from iconography to typographic balances, via the color palette and the various print and digital media (posters, editorial elements, website…) worked on with the Toronto-based teams. Launched in March 2025, the new branding marks a new era for this major player in intellectual property, now endowed with a visual identity in line with its narrative and its own way of approaching the various facets of this business.

Forgeron3 is an AI solution created by a team of French engineers united by one mission: to make AI accessible and sovereign for all businesses. Forgeron3 revolutionizes artificial intelligence by democratizing customized virtual assistants. This SaaS platform transforms AI into a simple and powerful strategic tool, enabling companies to reinvent their customer relations and internal processes. Thanks to an intuitive interface, it makes automation accessible to all, without technical barriers, and offers a technological lever to accelerate efficiency and innovation.

Far from the standardized aesthetics of web/IA products, we oriented Forgeron3 towards a typographic logo that plays on the particular sequence of the letters, between straight lines and perfect circles, to create a distinctive typographic rhythm. The graphic territory is based on the idea of virtual assistants that can be activated at any time, modeled through a system of flexible, expandable shapes, playing on sharpness and depth. The combination of all these agents generates unlimited mosaics, telling the story of the possibilities offered by the use of virtual assistants, the fluidity of use and the simplification of everyday tasks.