Løfte is a gym studio club that opened in Toulouse in 2026, in the Saint-Cyprien neighborhood. A signature venue with three studios (Reformer, Athletic, and Bootcamp), all imagined by Grégoire and Estelle, passionate athletes who have skillfully infused their Toulouse and Norwegian origins into the space.
We created a graphic identity that radiates multiple energies through a custom typographic brand, where the structure of the characters interacts from letter to letter. A system of shapes gives rhythm to the design, like detours that reveal the club’s influences and temperament, shaped to bring people together beyond sport. This vibrant and unifying branding positions Løfte as a pillar of the Saint-Cyprien neighborhood, a hybrid space where energy flows and is constantly in motion.
The name was conceived by Clément Fog, the digital strategy was implemented by Brique Lab (brique-lab.fr), and the visual system was painted on the club’s walls by Antoine Bermond.

Nestled in the heart of Toulouse’s Bonnefoy district, in a former car garage, the Minifundi artisan roastery passionately selects specialty coffees from micro-producers around the world. Their slow-coffee approach favors traditional methods and small-batch roasting to preserve the complex aromas of each bean. The Minifundi team not only offers exceptional coffees, but also shares its know-how through tasting workshops and barista training.

The company’s founder, Hugo Mateu, entrusted us with redesigning the visual identity of his specialty coffee. We worked around the raw style of the place and its centerpiece, a huge granite block serving as a counter. This identity is subtly inserted into the typographic construction of the logo, the pivotal element of the new graphic territory: all lettering in straight lines, where no rounding exists: so even the roundings are managed in bevels. This identity is carefully applied to the new packs, which are available in several ranges, providing a colorful backdrop to the rocky hues of the site. The monumental outdoor signage was created by Bruno Durand, a Toulouse-based letter painter; the logo stretches over 10 meters, and completes the new visual scheme, which was carefully crafted over several months.

Photo credits : Bruno Durand (extérieurs) + Bartobac (packaging)

The Diagonale Brewery was born from the imagination of Thierry and Benoit, long-time friends whose respective careers have taken them all over the world. Back in the East of France, the idea of creating an independent micro-brewery in Broussy-le-Grand (Marne) was born in 2019, with the objective of sharing the singular life trajectories of the two founders in craft beers. At the end of 2020, Brand Brothers was commissioned to design the complete visual identity of the project.

Our graphic proposal revolves around an extensive typographic and symbolic language. The logotype, composed of letters with very pronounced inverted contrasts, was designed especially for the occasion and serves as the basis for a collection of glyphs that considerably enrich the narrative and the imagination around Diagonale beers. Designed in the style of the original Dingbats, these symbols allow for a variety of compositions, forming a simple and powerful graphic backbone. Associated with Gramatika (Typefaces of the Temporary State), this visual language is developed on the first two cans of the brand, an e-commerce site designed at the studio and a series of posters. The collaboration between Diagonale and Brand Brothers will continue with the release of new beers, permanent or ephemeral.

Dualist is the first 100% reversible parkas brand, launched in Paris in September 2019. Graphic, urban, high-standard and designed in an eco-responsible way, Dualist parkas were designed by Deborah Janicek, with over 20 years’ experience in premium and luxury brands, in product and general management positions.

From the beginning of the project, we were approached to work on the identity of the brand, from naming to creative direction. The logo is based on a homemade typographic design, with fixed width, high contrast, and the monogram D is subtly duplicated according to precise alignment rules; the whole ensures that the typographic block has a perfect balance, combining power and finesse.

We have developed a radical and unpretentious graphic territory, with raw and refined applications, meticulously worked. The typefaces chosen, Protokoll and Gza from Out Of The Dark (Zurich), enhance the overall graphic design of the campaigns, packaging and the website.

Opening of the first Parisian flaship scheduled for October 2019, at 47 rue du Four.

Photo credits : Arno Lam

Since 1988, Aktuel has established itself as a key player in the rental of furniture, tableware and food equipment for events. The figures: 140 employees, 3 locations, 20,000m² of stock, 60 delivery vehicles, and countless equipped events, from corporate conventions to major trade shows and sporting events. But above all, Aktuel rightly boasts, beyond its logistician’s trade, a human approach, simple and pragmatic, praised by all its customers for 30 years. An “office” made up of solid, reliable and committed people, a pleasant working relationship, and consistently successful projects.

We worked on the strategic repositioning of the group, resulting in a new signature – Comptoir des bons espaces – and a graphic translation through a new visual identity.
Our design work revolved around two ideas: to speak to the historic profession of space planner, while developing the new strategic vision established during the positioning work. Three major elements make up the graphic identity: a grid, a dedicated typography and a set of shapes. The new logo, a typogram designed for the brand, is solid and stable, with a complete new titling font that forms the typographic backbone of the new branding. A colorful pattern, infinitely variable, is grafted onto this typographic base.
From stationery to merchandising, from a fleet of trucks to the application of the new identity on the brand’s stand at Heavent 2018, where the new branding was inaugurated, we developed a rich, flexible system that encapsulates both rigor and empathy, and sets a distinctive style in the world of events.

Photo credits: Justine Delpy and Maki Manoukian

The Montgolfière is a majestic and hidden place of nearly 2000m², located near the Saint Martin canal in Paris: more than a simple sports hall, this social sports club will be a fusion between several atmospheres (music, art, sport, food). This Parisian address will become the new meeting point for a heterogeneous neighbourhood. Scheduled to open in September 2018.

This place, full of history, is an old hot-air balloon canvas factory built in the 1850s without a building permit. Originally the building did not have a roof allowing, exceptionally, hot-air balloons to take off directly from the factory.
Its wooden structure and glazed corridors were later reinforced by Eiffel-type metal frames that covered the atrium with an imposing glass roof 18 metres high.

We worked with the founders of the place, Basile and Ruben, to develop the visual identity. The logo, a typogram entirely designed for La Montgolfière, is a statutory lettering including subtle graphic accidents, revealing a bold state of mind. The “O’s” are transformed into monograms, revealing the simplified design of a hot-air balloon. Supported by a simple graphic system, based on a fir green (the initial hue of the beams forming the framework of the facade) and the Panamera character, we have developed for pre-opening a visual language based on multiple typographical and photographic compositions and the production of strong verbal hooks. Posters, postcards, socks, totes bags, t-shits, flags, but above all a monumental tulle flag (6 meters high) welcomed a few hundred curious people last June. See you in September.

Maison Lucien Gau is a family-run business listed as a living heritage, created in 1860, perpetuating the art bronzesmith profession. It manufactures and restores lighting fixtures and art furniture, mainly intended for a clientele of luxury hotels, residences, yacht builders and architects, all over the world. Based in Paris, the company has a showroom near Bastille, at the bottom of a splendid private courtyard. We were approached late 2016 to rethink the overall positioning of this legendary brand, which suffered from a lack of presence and visibility. By adopting a crafty and meticulous work method, we wanted to transcribe the soul of a company that had gone through the decades without ever compromising its know-how. The new visual identity is based on a fine “LG” monogram, balanced and symmetrical, resuming the shape of a chandelier, and on a serif typography entirely designed for the occasion. The graphic style, without any superfluous elements but with rigorous construction and the choice of materials, which required careful attention, complete the emergence of a new elegant and graceful branding.

 

(In collaboration with Camille Raynal)

div class=”uni45″>Behance.net, Best of Behance, 2017

NP6 is a French technology company created in the late 1990s, publisher of the famous emailing solution MailPerformance. Having undergone a significant evolution since its launch, the group based in Bordeaux and Paris is today at the crossroads between marketing, studies and information sciences. Their vision is to help companies establish a personal relationship with each of their customers, in a world where the digitization of data is a hegemonic fact. As an industry-leading publisher of advanced technology platforms, NP6 is helping many large groups and SMEs increase their level of customer knowledge and engage in meaningful and effective activation measures. Brand Brothers was chosen to rethink the group’s overall identity and its print and digital branding, following the merger with the French startup Ezakus, which led to a complete repositioning of the group.

The new identity is ambitious. It projects the company into its future vision and becomes the marker of a true rebirth. Designed around a revisited brand platform and strong and honest values, this visual territory is based on a refined and statutory logo: typed for the occasion, this monogram is made of unexpected interlacing, reassuring straight lines, harmonious curves And subtly unstructured elements. It evokes without effort superfluous notions of dexterity and innovation; it is a calm force !

As the result of a meticulous design work spanning several weeks, it combines singularity and simplicity, and wants to stand the test of time. It establishes itself as a solid and innovative base for the deployment of a visual universe reflecting the convictions of the teams: seriousness, agility, commitment.

We worked for more than 9 months together with the team of Sandra Jézo, Chief Marketing and Communications Officer, to deploy the new graphic guidelines on all print materials (stationery, brochures, product sheets), on the Bordeaux headquarters, installed in an old cellar on the edge of the Garonne, but also on the new website (design and integral development) . The newbrand territory was inaugurated in April 2017 during Parisian conferences and trades dedicated to customer marketing.

 

Brand Brothers accompanied the project’s team since its genesis, working for over a year on the naming, visual identity and full deployment of branding on all media, including in the first Cofix workshop, designed in partnership with the architects of studio Hekla.