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Brasserie Diagonale

The Diagonale Brewery was born from the imagination of Thierry and Benoit, long-time friends whose respective careers have taken them all over the world. Back in the East of France, the idea of creating an independent micro-brewery in Broussy-le-Grand (Marne) was born in 2019, with the objective of sharing the singular life trajectories of the two founders in craft beers. At the end of 2020, Brand Brothers was commissioned to design the complete visual identity of the project.

Our graphic proposal revolves around an extensive typographic and symbolic language. The logotype, composed of letters with very pronounced inverted contrasts, was designed especially for the occasion and serves as the basis for a collection of glyphs that considerably enrich the narrative and the imagination around Diagonale beers. Designed in the style of the original Dingbats, these symbols allow for a variety of compositions, forming a simple and powerful graphic backbone. Associated with Gramatika (Typefaces of the Temporary State), this visual language is developed on the first two cans of the brand, an e-commerce site designed at the studio and a series of posters. The collaboration between Diagonale and Brand Brothers will continue with the release of new beers, permanent or ephemeral.
Brand New, Friday Likes
Behance, Best of Behance
Communication Arts, Exhibit
Communication Arts, Vol. 63, n°3 - Juillet/Août 2021
Experimenta, Review
PAGE Online, Typografie
The Dieline, Featured
Rockport Publishing, Logolounge Vol.13


Brand strategy
Visual identity
Motion design
Naming / copywriting
Editorial design
Web design


Studio Hauteville

Bel-Air Fine Art