Not Yoga
Your New Om. Located at 13 rue des Tournelles in Paris, Not Yoga studio offers a dynamic one-hour class for all levels, focusing on postures. Its concept is purely physical and devoid of spirituality (no mantras or chakras). The practice takes place in a room heated to 33°C by infrared, aiming for a detoxifying effect, in an intimate atmosphere without distractions (soft lighting, no mirrors).
Brand Brothers was commissioned to define the venue’s entire visual identity. The geometric, stable, and confident logo is based on balances that give the two terms that make up the name a special intertwining. This structure is expressed in a symmetrical monogram, imbued with power and roundness, a modern emblem in perpetual motion. The graphic system tells the story of yoga in a different way, avoiding the usual clichés: a distorted, free pattern that undulates with the flow. This raw and contemporary approach gives Not Yoga a modular and hypnotic visual grammar, applied to print, objects, and the digital environment.
Brand Brothers was commissioned to define the venue’s entire visual identity. The geometric, stable, and confident logo is based on balances that give the two terms that make up the name a special intertwining. This structure is expressed in a symmetrical monogram, imbued with power and roundness, a modern emblem in perpetual motion. The graphic system tells the story of yoga in a different way, avoiding the usual clichés: a distorted, free pattern that undulates with the flow. This raw and contemporary approach gives Not Yoga a modular and hypnotic visual grammar, applied to print, objects, and the digital environment.
Disciplines
Brand strategy
Visual identity
Motion design
Signage
Typography
Branding
Naming / copywriting
Editorial design
Web design
