Lofte
Løfte is a gym studio club that opened in Toulouse in 2026, in the Saint-Cyprien neighborhood. A signature venue with three studios (Reformer, Athletic, and Bootcamp), all imagined by Grégoire and Estelle, passionate athletes who have skillfully infused their Toulouse and Norwegian origins into the space.
We created a graphic identity that radiates multiple energies through a custom typographic brand, where the structure of the characters interacts from letter to letter. A system of shapes gives rhythm to the design, like detours that reveal the club’s influences and temperament, shaped to bring people together beyond sport. This vibrant and unifying branding positions Løfte as a pillar of the Saint-Cyprien neighborhood, a hybrid space where energy flows and is constantly in motion.
The name was conceived by Clément Fog, the digital strategy was implemented by Brique Lab (brique-lab.fr), and the visual system was painted on the club’s walls by Antoine Bermond.
We created a graphic identity that radiates multiple energies through a custom typographic brand, where the structure of the characters interacts from letter to letter. A system of shapes gives rhythm to the design, like detours that reveal the club’s influences and temperament, shaped to bring people together beyond sport. This vibrant and unifying branding positions Løfte as a pillar of the Saint-Cyprien neighborhood, a hybrid space where energy flows and is constantly in motion.
The name was conceived by Clément Fog, the digital strategy was implemented by Brique Lab (brique-lab.fr), and the visual system was painted on the club’s walls by Antoine Bermond.
Disciplines
Brand strategy
Visual identity
Motion design
Signage
Typography
Branding
Naming / copywriting
Editorial design
Web design
