Bécot
Bécot transforms Saturday mornings in Paris with vibrant events that blend sport, music, and breakfast into unforgettable experiences.
Since when has your Saturday morning not been amazing? Imagined by Marine, Bécot is a creator of morning events based in Paris. Her speciality is to offer galvanising moments by combining sport, DJ, music, breakfast, on a Saturday morning, in a variety of venues. The aim of this movement: to get together, to wake up, to dance. Prior to its official launch in 2021, we were asked to create the graphic identity for these events.
Based on an in-house typographic design, composed of thick, solid but appealing letters, the logo hides both a smile and a rising sun. We have then developed a graphic territory based on bold typographic choices, and a collection of generative and colourful textures, illustrating the spirit of the events. Rendez-vous during the first half of 2021 in Paris for the first galvanised mornings.
Based on an in-house typographic design, composed of thick, solid but appealing letters, the logo hides both a smile and a rising sun. We have then developed a graphic territory based on bold typographic choices, and a collection of generative and colourful textures, illustrating the spirit of the events. Rendez-vous during the first half of 2021 in Paris for the first galvanised mornings.
Publications
7
Behance, Best of Behance
Mindsparkle Mag, Review
The Brand Identity, Featured
We And The Color, Featured
Disciplines
Brand strategy
Visual identity
Motion design
Signage
Typography
Branding
Naming / copywriting
Editorial design
Web design
