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Gymate, whose first location opened in February 2022 in Paris (3rd arrondissement), are the first fully equipped private fitness spaces available on demand. Aimed at clients who want to train alone, with a coach or with friends, these refined and confidential spaces, whose architecture was designed by the DAS studio, are set to expand in France and Europe. Brand Brothers was called in to develop the graphic identity and visual system.

We designed a typogram based on geometric typefaces with a very large width and pronounced inktraps. The ‘G’ has the particularity of being completely closed in its center. This exaggerated stretching of the characters, evoking movement and effort, is found in the visual system, where the initial of Gymate is declined in different widths, forming the basis of a dynamic raw graphic system. This is combined with the NB National (Neubau, Berlin) typeface, and a limited color palette. The first variations were applied to a series of posters, the digital environment and the signage of the first space, rue Saint Martin.

Photos : DAS –
Behance, Best of Behance
Print Dialogue, Featured


Brand strategy
Visual identity
Motion design
Naming / copywriting
Editorial design
Web design


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