Plom

The Toulouse-based company V21 is launching Plom, a functional recovery drink designed for athletes to optimize post-workout muscle recovery. Founded in 2021, the company is building a local agricultural supply chain in partnership with farmers in the Gers region. This initiative highlights hemp, a plant exceptionally rich in protein, fatty acids, and micronutrients. Developed in collaboration with the Agrotec center of expertise, the product line incorporates protein into an oat milk base. It offers two distinct flavors—coffee and apple—complemented by an infused iced tea that has already been successfully tested at a pop-up store at Les Halles de la Cartoucherie. V21 commissioned Brand Brothers to design the entire brand identity program for this new entity.

Our process begins with the search for a name. The project’s regional roots guide our semantic exploration toward Gascon, an ancient language derived from Occitan, ultimately leading us to the term “Plom.” This word, which means “balance,” evokes a cheerful tone and a confident energy. The exclusive typographic logo features bold typefaces that evoke physical power, with generous curves that embody comfort. A series of concentric arches emerges from this typographic base to form the brand symbol, evoking the diffusion of botanical energy.

The visual identity unfolds through a rich combinatorial system and a broad color palette, combining bold hues. This visual language thus provides the brand with a foundation for its identity, tailored to revitalize the approach to sports nutrition.