Kraftletics

Kraftletics is a studio located in Cologne, Germany, that combines sports-inspired movements with a neurocentric approach, while offering a new vision of fitness culture that moves away from the pursuit of performance at all costs to prioritize play, fluidity, and a more relaxed approach. The founder, Tina Nguyen, is a coach, movement specialist, and trainer; she works at the intersection of performance, rehabilitation, and neurocentric training. At Kraftletics, participants take part in truly interactive sessions, working together rather than simply side by side. Here, the goal isn’t to push your body to its limits, but to cultivate fluidity and grace in movement. While the exercises are challenging, they’re balanced by a playful spirit and a clear purpose.
In 2026, Brand Brothers partnered with Tina on the complete rebranding of Kraftletics. This project was the exact opposite of traditional gym positioning and its decidedly repetitive visual codes. Our solution was to focus particularly on the lettering of the logo—an experimental, uninhibited, fluid, and flowing graphic element. A structured and expressive identity, enhanced by a vibrant color palette, was directly translated into the space itself, which was completely repainted in the colors of the new visual identity. The launch of the new brand has been rolling out since spring 2026 across an initial set of print and digital materials, with further developments planned.