{"id":9628,"date":"2019-01-29T11:00:59","date_gmt":"2019-01-29T10:00:59","guid":{"rendered":"https:\/\/www.brandbrothers.studio\/naming-identite-visuelle-webdesign-edition-artskop3437\/"},"modified":"2023-06-27T11:56:08","modified_gmt":"2023-06-27T09:56:08","slug":"naming-visual-identity-webdesign-editorial-design-artskop3437","status":"publish","type":"post","link":"https:\/\/brandbrothers.studio\/en\/naming-visual-identity-webdesign-editorial-design-artskop3437\/","title":{"rendered":"Artskop3437"},"content":{"rendered":"<p>[vc_row css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1536572606127{background-image: url(https:\/\/brandbrothers.studio\/wp-content\/uploads\/2019\/01\/ref_artskop_OK-4_compressed.jpg) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; el_class=&#8221;refbanner&#8221;][vc_column][\/vc_column][\/vc_row][vc_row el_class=&#8221;start_ref&#8221;][vc_column width=&#8221;6\/12&#8243; css=&#8221;.vc_custom_1494807359183{padding-right: 40px !important;padding-left: 40px !important;}&#8221; offset=&#8221;vc_col-lg-6 vc_col-md-12 vc_col-xs-12&#8243;][vc_row_inner][vc_column_inner el_class=&#8221;behance_work&#8221; width=&#8221;1\/12&#8243;][vc_column_text]<\/p>\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_single_image wpb_content_element vc_align_left behance_work\">\n<figure class=\"wpb_wrapper vc_figure\"><a class=\"vc_single_image-wrapper vc_box_border_grey\" title=\"Best of Behance\" href=\"https:\/\/www.behance.net\/gallery\/75552211\/Artskop3437-Brand-identity\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"vc_single_image-img attachment-full\" src=\"https:\/\/brandbrothers.studio\/wp-content\/uploads\/2017\/07\/network@2x.png\" alt=\"Behance Homepage - Featured\" width=\"62\" height=\"114\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;11\/12&#8243;][vc_custom_heading source=&#8221;post_title&#8221; font_container=&#8221;tag:h1|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_column_text]<\/p>\n<div class=\"secondary\">Art + design from Africa and beyond<\/div>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner disable_element=&#8221;yes&#8221; el_class=&#8221;nopad&#8221;][vc_column_inner el_class=&#8221;nopad&#8221;][vc_custom_heading source=&#8221;post_title&#8221; font_container=&#8221;tag:h1|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_column_text]<\/p>\n<div class=\"secondary\">Art + design from Africa and beyond<\/div>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text]<\/p>\n<div class=\"laius cas_client\">Artskop3437 is a new platform dedicated to all arts disciplines from Africa and its diaspora, from the first arts to design, contemporary art or painting. Artskop3437 (the name evokes the 34\u00b0S and 37\u00b0N latitudes between which the continent stretches) defines itself as &#8220;a place to discover, understand and consider Africa, plural and global, through its creative arts; [&#8230;] as a nerve centre, open to all, in which all galleries, artists, designers, museums, fairs, project spaces, art centres, amateurs can explore, learn, collaborate, discover works and artistic networks that build this cosmopolitan, creative and borderless Africa.&#8221;<br \/>\r\n<br \/>\r\nWe worked with the founders of the project from the very beginning, and were in charge of the overall artistic direction, collaborating on naming, then on the graphic identity, the visual territory and the web design and development.<br \/>\r\n<br \/>\r\nThe logo, based on a typographic design designed in the studio, highlights in a simple and raw way the silhouette of Africa in the &#8220;S&#8221;, which stands like a sculpture in the centre of the name. The graphic universe, black and white, is underlined on the print versions by a set of colors called &#8220;plastic-organic&#8221; and combination of two fonts, Raisonn\u00e9 (Colophon) and GT Super (Grilli Type). Design and development in Wordpress of the online media, stationery, partnership brochure: the team entrusted us with the elaboration of all the visual supports for the launch of Artskop3437, already listed as a partner some of the best events and art fairs around the world.<br \/>\n<div class=\"pubz\" style=\"padding: 1vw 0 3vw 0;\"><div class=\"uni55\" style=\"font-weight: bold;\">Publications <div style=\"font-size:10px;display:inline-block;font-weight:100;\">4<\/div><\/div><div class='uni45'><a href='https:\/\/www.behance.net\/gallery\/75552211\/Artskop3437-Brand-identity' target='_blank'>Behance<\/a>, Best of Behance<\/div>\n<div class='uni45' style='text-decoration:none;cursor:default;'>Computer Arts<\/div>\n<div class='uni45' style='text-decoration:none;cursor:default;'>Abduzeedo, Daily Design Inspiration<\/div>\n<div class='uni45'><a href='https:\/\/www.instagram.com\/p\/BtOxFZpBUuz\/' target='_blank'>Inspofinds<\/a><\/div>\n<\/ul><\/div><\/div>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;3\/12&#8243; el_class=&#8221;catwidth&#8221;][vc_column_text css=&#8221;.vc_custom_1501233640568{}&#8221;]<\/p>\n<h2 class=\"disciplines\">Disciplines<\/h2>\n<p>[\/vc_column_text][vc_column_text]<div class=\"vc_row wpb_row vc_inner vc_row-fluid\"><div class=\"categorie_up cat_empty wpb_column vc_column_container vc_col-sm-4\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column wpb_content_element  grey\" ><div class=\"wpb_wrapper\"><div class=\"categorie\"><div class=\"vertalign\"><div class=\"whitecat\">Brand strategy<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"categorie_up wpb_column vc_column_container vc_col-sm-4\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column wpb_content_element  black\" ><div class=\"wpb_wrapper\"><div class=\"categorie\"><div class=\"vertalign\"><span class=\"cadra_resp\"><\/span><div class=\"whitecat\">Visual identity<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"categorie_up cat_empty wpb_column vc_column_container vc_col-sm-4\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column wpb_content_element  grey\" ><div class=\"wpb_wrapper\"><div class=\"categorie\"><div class=\"vertalign\"><div class=\"whitecat\">Motion design<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"categorie_up cat_empty wpb_column vc_column_container vc_col-sm-4\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column wpb_content_element  grey\" ><div class=\"wpb_wrapper\"><div class=\"categorie\"><div class=\"vertalign\"><div class=\"whitecat\">Signage<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"categorie_up wpb_column vc_column_container vc_col-sm-4\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column wpb_content_element  black\" ><div class=\"wpb_wrapper\"><div class=\"categorie\"><div class=\"vertalign\"><span class=\"cadra_resp\"><\/span><div class=\"whitecat\">Typography<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"categorie_up wpb_column vc_column_container vc_col-sm-4\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column wpb_content_element  black\" ><div class=\"wpb_wrapper\"><div class=\"categorie\"><div class=\"vertalign\"><span class=\"cadra_resp\"><\/span><div class=\"whitecat\">Branding<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"categorie_up wpb_column vc_column_container vc_col-sm-4\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column wpb_content_element  black\" ><div class=\"wpb_wrapper\"><div class=\"categorie\"><div class=\"vertalign\"><span class=\"cadra_resp\"><\/span><div class=\"whitecat\">Naming \/ copywriting<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"categorie_up wpb_column vc_column_container vc_col-sm-4\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column wpb_content_element  black\" ><div class=\"wpb_wrapper\"><div class=\"categorie\"><div class=\"vertalign\"><span class=\"cadra_resp\"><\/span><div class=\"whitecat\">Editorial design<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"categorie_up wpb_column vc_column_container vc_col-sm-4\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column wpb_content_element  black\" ><div class=\"wpb_wrapper\"><div class=\"categorie\"><div class=\"vertalign\"><span class=\"cadra_resp\"><\/span><div class=\"whitecat\">Web design<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>[\/vc_column_text][\/vc_column][vc_column width=&#8221;3\/12&#8243;][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221;][vc_column css_animation=&#8221;fadeIn&#8221; 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