{"id":9518,"date":"2019-01-07T11:48:40","date_gmt":"2019-01-07T10:48:40","guid":{"rendered":"https:\/\/www.brandbrothers.studio\/?p=9518"},"modified":"2023-06-27T11:56:01","modified_gmt":"2023-06-27T09:56:01","slug":"atelier-shelter-branding-visual-identity-typography","status":"publish","type":"post","link":"https:\/\/brandbrothers.studio\/en\/atelier-shelter-branding-visual-identity-typography\/","title":{"rendered":"L’Atelier Shelter"},"content":{"rendered":"

[vc_row css_animation=”fadeIn” css=”.vc_custom_1536572606127{background-image: url(https:\/\/brandbrothers.studio\/wp-content\/uploads\/2019\/01\/ref_AS2-12_.jpg) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”refbanner”][vc_column][\/vc_column][\/vc_row][vc_row el_class=”start_ref”][vc_column width=”6\/12″ css=”.vc_custom_1494807359183{padding-right: 40px !important;padding-left: 40px !important;}” offset=”vc_col-lg-6 vc_col-md-12 vc_col-xs-12″][vc_row_inner][vc_column_inner el_class=”behance_work” width=”1\/12″][vc_column_text]<\/p>\n

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\"Behance<\/a><\/figure>\n<\/div>\n<\/div>\n

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Barbu & Badass<\/div>\n

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Barbu & Badass<\/div>\n

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L’Atelier Shelter is a new lifestyle brand for bearded men. Described as a freedom-fuelled experimental laboratory without rules, the brand intends to take advantage of the influences and trends of the bearded community to offer a line of cutting-edge and innovative products. We helped the founders of L’Atelier Shelter to find their style through the development of their own brand identity.
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\r\nHow to dress a new emerging brand, at the crossroads of cosmetics, clothing and a rebellious and liberated mood, without making it a fabric of banalities? We have chosen the typographical path, working with unexpected associations, around a typogram that encapsulates the character of L’Atelier Shelter. The logo is a monospaced lettering, created for the occasion, endowed with a strong contrast: the design of the characters, structured and rational, asserts the seriousness of the brand; the “E’, with a free and frenetic layout, express the desire for liberty that is floating within the ” bearded ” community. This same contrast is reflected in the typographical guidelines implemented in the branding: we have associated the exacerbated casualness of the Combat character (Velvetyne) with the Swiss rigour of the Simplon Norm (Swisstypefaces). Packaging, stationery, posters, clothing and even skateboards: the graphic style of Atelier Shelter is deployed on different media, which we will develop over time.
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Publications
5<\/div><\/div>
Behance<\/a>, Best of Behance<\/div>\n
Trendlist<\/a><\/div>\n
Fonts in Use<\/a><\/div>\n
Grid Journal<\/a><\/div>\n
Lovably<\/a><\/div>\n<\/ul><\/div><\/div>\n

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Disciplines<\/h2>\n

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Brand strategy<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
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Visual identity<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Motion design<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Signage<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
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Typography<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
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Branding<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Naming \/ copywriting<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
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Editorial design<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Web design<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>[\/vc_column_text][\/vc_column][vc_column width=”3\/12″][\/vc_column][\/vc_row][vc_row equal_height=”yes”][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”9490″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”9491″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”9492″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”9493″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”9494″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”9495″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”9496″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”9497″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”9498″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”9499″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”9500″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”9501″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”9502″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”9503″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”9504″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”9505″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”9506″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”9507″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”9508″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”9509″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”9510″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”9511″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”9512″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”9513″ img_size=”full”][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

Barbu & Badass<\/p>\n","protected":false},"author":1,"featured_media":9499,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17,1225],"tags":[18,20,979,21,25],"yst_prominent_words":[172,173,1134,1133,200],"acf":[],"_links":{"self":[{"href":"https:\/\/brandbrothers.studio\/en\/wp-json\/wp\/v2\/posts\/9518"}],"collection":[{"href":"https:\/\/brandbrothers.studio\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandbrothers.studio\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandbrothers.studio\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brandbrothers.studio\/en\/wp-json\/wp\/v2\/comments?post=9518"}],"version-history":[{"count":0,"href":"https:\/\/brandbrothers.studio\/en\/wp-json\/wp\/v2\/posts\/9518\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandbrothers.studio\/en\/wp-json\/wp\/v2\/media\/9499"}],"wp:attachment":[{"href":"https:\/\/brandbrothers.studio\/en\/wp-json\/wp\/v2\/media?parent=9518"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandbrothers.studio\/en\/wp-json\/wp\/v2\/categories?post=9518"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandbrothers.studio\/en\/wp-json\/wp\/v2\/tags?post=9518"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/brandbrothers.studio\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=9518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}