{"id":9331,"date":"2018-12-10T09:55:39","date_gmt":"2018-12-10T08:55:39","guid":{"rendered":"https:\/\/www.brandbrothers.studio\/paul-beuscher-identite-branding-typographie-edition\/"},"modified":"2023-06-27T11:56:19","modified_gmt":"2023-06-27T09:56:19","slug":"paul-beuscher-identity-branding-typography-editorial-design","status":"publish","type":"post","link":"https:\/\/brandbrothers.studio\/en\/paul-beuscher-identity-branding-typography-editorial-design\/","title":{"rendered":"Paul Beuscher"},"content":{"rendered":"

[vc_row css_animation=”fadeIn” css=”.vc_custom_1536572606127{background-image: url(https:\/\/brandbrothers.studio\/wp-content\/uploads\/2018\/12\/couv_PB2_compressed.jpg?id=9328) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”refbanner”][vc_column][\/vc_column][\/vc_row][vc_row el_class=”start_ref”][vc_column width=”6\/12″ css=”.vc_custom_1494807359183{padding-right: 40px !important;padding-left: 40px !important;}” offset=”vc_col-lg-6 vc_col-md-12 vc_col-xs-12″][vc_row_inner][vc_column_inner el_class=”behance_work” width=”1\/12″][vc_single_image image=”8345″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” el_class=”behance_work” link=”https:\/\/www.behance.net\/gallery\/73563129\/Paul-Beuscher-Brand-identity”][\/vc_column_inner][vc_column_inner width=”11\/12″][vc_custom_heading source=”post_title” font_container=”tag:h1|text_align:left” use_theme_fonts=”yes”][vc_column_text]<\/p>\n

In major mode<\/div>\n

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Paul Beuscher is a department store of musical instruments and a music bookshop in Paris, and a mythical address for musicians. The brand has been part of the Parisian landscape since 1850, and has not changed its address since its creation, occupying an area of over 1000m\u00b2 at 27 boulevard Beaumarchais, in the heart of the Bastille district. Since then, this legendary name has accompanied the great changes in music in France, from the golden age of French song in the 1950s and 1960s, to the importation of the first Gibson and Fender guitars, to the launch of the first self-service music bookshop.<\/p>\n

After a consultation, Paul Beuscher turned to Brand Brothers for a complete redesign of its brand identity. During a close collaboration lasting more than 6 months, we worked on the brand’s new graphic language by developing a rich and structured visual system. The objective was to bring Paul Beuscher back into the circle of fine Parisian retailers, capitalizing on a famous name, and preparing the brand for innovations that it embraces on a daily basis. Within the new logo, based on an original typography, there is a subtle eighth note in the “P”, and is declined in a monogram “PB” which identifies the sign in a statutory and timeless way. This bold and structured typogram is accompanied by a new collection of signs, messages, symbols and colours, which allows infinite combinations and makes the sign much more distinctive and identifiable. From guitar covers to paper bags, street posters to product sheets, stationery and tote bags, we have developed a simple, rhythmic and graphic system. Opening of the Paul Beuscher store, which was updated by Hekla’s architects in the first quarter of 2019, in accordance with the new graphic charter.<\/p>\n

Publications
7<\/div><\/div>
Sandu Publishing<\/a>, Indie Type<\/div>\n
Behance<\/a>, Best of Behance<\/div>\n
Communication Arts<\/a>, Exhibit<\/div>\n
Creative Boom<\/a>, Inspiration<\/div>\n
Abduzeedo, Daily Design Inspiration<\/div>\n
Inspofinds<\/a><\/div>\n
We Love Branding<\/a><\/div>\n<\/ul><\/div><\/div>\n<\/div>\n

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Disciplines<\/h2>\n

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Brand strategy<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
<\/span>
Visual identity<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Motion design<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Signage<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
<\/span>
Typography<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
<\/span>
Branding<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Naming \/ copywriting<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
<\/span>
Editorial design<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Web design<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>[\/vc_column_text][\/vc_column][vc_column width=”3\/12″][\/vc_column][\/vc_row][vc_row equal_height=”yes”][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”9294″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”9295″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”9296″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”9297″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”9298″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”9299″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”9300″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”9301″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”9302″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”9303″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”9304″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”9305″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”9306″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”9307″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”9308″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”9309″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”9916″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”9915″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”9313″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”9312″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”9936″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”9314″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”9315″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”9316″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”9317″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”9318″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”9319″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”9320″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”9321″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”9322″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”9323″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”9324″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”9325″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”9348″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”9326″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”9327″ img_size=”full”][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

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