{"id":7875,"date":"2017-09-21T17:41:00","date_gmt":"2017-09-21T15:41:00","guid":{"rendered":"https:\/\/www.brandbrothers.studio\/echo\/"},"modified":"2023-06-27T11:59:30","modified_gmt":"2023-06-27T09:59:30","slug":"identite-typographie-branding-web-motion-echo","status":"publish","type":"post","link":"https:\/\/brandbrothers.studio\/en\/identite-typographie-branding-web-motion-echo\/","title":{"rendered":"Echo"},"content":{"rendered":"

[vc_row css_animation=”fadeIn” css=”.vc_custom_1501231790914{background-image: url(https:\/\/brandbrothers.studio\/wp-content\/uploads\/2017\/08\/c81_ref_echo39.jpg) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”refbanner”][vc_column][\/vc_column][\/vc_row][vc_row el_class=”start_ref”][vc_column width=”6\/12″ css=”.vc_custom_1494807359183{padding-right: 40px !important;padding-left: 40px !important;}” offset=”vc_col-lg-6 vc_col-md-12 vc_col-xs-12″][vc_row_inner][vc_column_inner el_class=”behance_work” width=”1\/12″][vc_single_image image=”8345″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” el_class=”behance_work” link=”https:\/\/www.behance.net\/gallery\/40305897\/Echo-smartphones-Identity-design-branding”][\/vc_column_inner][vc_column_inner width=”11\/12″][vc_custom_heading source=”post_title” font_container=”tag:h1|text_align:left” use_theme_fonts=”yes”][vc_column_text]<\/p>\n

The latest of the French smartphone players<\/div>\n

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Echo is the newest of the french smartphone makers. The brand belongs to Modelabs, a historic distributor in the phone market, which had a range of entry-level phones, a segment in which it enjoys a leading position in France. The new range of four smartphones, launched in June 2016, concentrates on entry-level and midrange products, with a positioning focused on pragmatism\u00a0:\u00a0to offer qualitative smartphones and smart design, with no frills; an ally of everyday life. A range of devises jam-packed with useful technology.<\/p>\n

We were asked to facilitate this bold launch by bringing a substantive work on the brand positioning, visual identity and branding. In connection with the team, we have overhauled the project’s foundations to achieve central conclusions\u00a0:\u00a0the brand must present itself with simplicity, honesty and strength. It must get out of low-cost codes. It must reflect uncompromised quality standards while making them accessible to all. It demystifies the possession of quality technological objects.<\/p>\n

Brand Brothers has helped the brand to find its place an already crowded market. The studio has created the brand positioning and visual identity, all visual standards, the packaging design, the website (design and development) and the artistic direction of visual products. The logo is the backbone of this new promise\u00a0:\u00a0this original type design tells the echo and resonance, and opens a creative territory without boundaries that deploys on the whole universe of the brand.<\/p>\n

Awards :<\/div>\n
Transform Awards 2017 (London), Best visual identity from: technology, media and telecommunications (Echo), Shortlisted<\/div>\n

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Publications :<\/div>\n
Behance, Best of Behance, 2017<\/a><\/div>\n
Rebranding Design, Images Publishing, 2017<\/div>\n
Infopresse (Canada)<\/a><\/div>\n
Brand New, Reviewed<\/a><\/div>\n
Abduzeedo, Branding<\/a><\/div>\n<\/div>\n

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Disciplines<\/h2>\n

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Brand strategy<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
<\/span>
Visual identity<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
<\/span>
Motion design<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Signage<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
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Typography<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
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Branding<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Naming \/ copywriting<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Editorial design<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
<\/span>
Web design<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>[\/vc_column_text][\/vc_column][vc_column width=”3\/12″][\/vc_column][\/vc_row][vc_row equal_height=”yes” css_animation=”fadeIn”][vc_column width=”1\/2″ el_class=”videofix”][vc_column_text]<\/p>\n