{"id":16644,"date":"2024-12-17T17:34:27","date_gmt":"2024-12-17T16:34:27","guid":{"rendered":"https:\/\/brandbrothers.studio\/cultiv-identite-visuelle-branding-typographie\/"},"modified":"2025-03-06T09:13:12","modified_gmt":"2025-03-06T08:13:12","slug":"cultiv-visual-identity-branding-typography","status":"publish","type":"post","link":"https:\/\/brandbrothers.studio\/en\/cultiv-visual-identity-branding-typography\/","title":{"rendered":"Cultiv"},"content":{"rendered":"

[vc_row css_animation=”fadeIn” css=”.vc_custom_1734453430562{background-image: url(https:\/\/brandbrothers.studio\/wp-content\/uploads\/2024\/12\/ref_cultiv-28.png?id=16620) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”refbanner”][vc_column][\/vc_column][\/vc_row][vc_row el_class=”start_ref”][vc_column width=”6\/12″ css=”.vc_custom_1494807359183{padding-right: 40px !important;padding-left: 40px !important;}” offset=”vc_col-lg-6 vc_col-md-12 vc_col-xs-12″][vc_row_inner][vc_column_inner el_class=”behance_work” width=”1\/12″][vc_column_text]<\/p>\n

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\"Behance<\/a><\/figure>\n<\/div>\n<\/div>\n

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[vc_row css_animation=”fadeIn” css=”.vc_custom_1734453430562{background-image: url(https:\/\/brandbrothers.studio\/wp-content\/uploads\/2024\/12\/ref_cultiv-28.png?id=16620) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”refbanner”][vc_column][\/vc_column][\/vc_row][vc_row el_class=”start_ref”][vc_column width=”6\/12″ css=”.vc_custom_1494807359183{padding-right: 40px !important;padding-left: 40px !important;}” offset=”vc_col-lg-6 vc_col-md-12 vc_col-xs-12″][vc_row_inner][vc_column_inner el_class=”behance_work” width=”1\/12″][vc_column_text] [\/vc_column_text][\/vc_column_inner][vc_column_inner width=”11\/12″][vc_custom_heading source=”post_title” font_container=”tag:h1|text_align:left” use_theme_fonts=”yes”][vc_column_text] [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner disable_element=”yes” el_class=”nopad”][vc_column_inner el_class=”nopad”][vc_custom_heading source=”post_title” font_container=”tag:h1|text_align:left” use_theme_fonts=”yes”][vc_column_text] [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text] [\/vc_column_text][\/vc_column][vc_column width=”3\/12″ el_class=”catwidth”][vc_column_text css=”.vc_custom_1501233640568{}”] Disciplines [\/vc_column_text][vc_column_text][\/vc_column_text][\/vc_column][vc_column width=”3\/12″][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text] [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text] [\/vc_column_text][\/vc_column][\/vc_row][vc_row equal_height=”yes”][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”16593″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”16594″ img_size=”full”][\/vc_column][vc_column … Continue reading Cultiv<\/span><\/a><\/div>\n

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[vc_row css_animation=”fadeIn” css=”.vc_custom_1734453430562{background-image: url(https:\/\/brandbrothers.studio\/wp-content\/uploads\/2024\/12\/ref_cultiv-28.png?id=16620) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”refbanner”][vc_column][\/vc_column][\/vc_row][vc_row el_class=”start_ref”][vc_column width=”6\/12″ css=”.vc_custom_1494807359183{padding-right: 40px !important;padding-left: 40px !important;}” offset=”vc_col-lg-6 vc_col-md-12 vc_col-xs-12″][vc_row_inner][vc_column_inner el_class=”behance_work” width=”1\/12″][vc_column_text] [\/vc_column_text][\/vc_column_inner][vc_column_inner width=”11\/12″][vc_custom_heading source=”post_title” font_container=”tag:h1|text_align:left” use_theme_fonts=”yes”][vc_column_text] [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner disable_element=”yes” el_class=”nopad”][vc_column_inner el_class=”nopad”][vc_custom_heading source=”post_title” font_container=”tag:h1|text_align:left” use_theme_fonts=”yes”][vc_column_text] [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text] [\/vc_column_text][\/vc_column][vc_column width=”3\/12″ el_class=”catwidth”][vc_column_text css=”.vc_custom_1501233640568{}”] Disciplines [\/vc_column_text][vc_column_text][\/vc_column_text][\/vc_column][vc_column width=”3\/12″][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text] [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text] [\/vc_column_text][\/vc_column][\/vc_row][vc_row equal_height=”yes”][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”16593″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”16594″ img_size=”full”][\/vc_column][vc_column … Continue reading Cultiv<\/span><\/a><\/div>\n

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Far from formatted cosmetics, Cultiv has been reinventing French-style clean beauty since 2020. A brand that doesn’t just sell skincare, but tells a story: that of French cultures, from the soil to the skin. Based on the active ingredients found in French cereals and vegetables, the brand is part of a contemporary genealogy of cosmetics, proposing a narrative in which beauty is no longer just an artifice, but a cultural construct rooted in the terroirs. In this way, Cultiv is inventing Agricultural Cosmetics.
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\r\nThe brand approached Brand Brothers in 2022 to rethink its identity program. We revisited all of Cultiv’s graphic foundations, around a new typographic logo, reflecting both the elegance and commitment of the brand. The high-contrast, long-serif lettering sophistically evokes the growth of plants by means of a ligature between the L and the T. This ligature is found at the heart of the monogram, an abstraction of the notion of a close bond between Cultiv and its growers. The clear, contemporary graphic language provides a new visual foundation that can be applied to a complete range of products, including the packaging and all communication media. A new momentum for the brand, which has since integrated some of the biggest distribution networks in the beauty world, and is now expanding internationally.<\/div>\n
Publications
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Behance<\/a>, Best of Behance<\/div>\n<\/ul><\/div><\/div>\n

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Disciplines<\/h2>\n

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Brand strategy<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
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Visual identity<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Motion design<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Signage<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
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Typography<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
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Branding<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Naming \/ copywriting<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
<\/span>
Editorial design<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Web design<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>[\/vc_column_text][\/vc_column][vc_column width=”3\/12″][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]
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[vc_row css_animation=”fadeIn” css=”.vc_custom_1734453430562{background-image: url(https:\/\/brandbrothers.studio\/wp-content\/uploads\/2024\/12\/ref_cultiv-28.png?id=16620) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”refbanner”][vc_column][\/vc_column][\/vc_row][vc_row el_class=”start_ref”][vc_column width=”6\/12″ css=”.vc_custom_1494807359183{padding-right: 40px !important;padding-left: 40px !important;}” offset=”vc_col-lg-6 vc_col-md-12 vc_col-xs-12″][vc_row_inner][vc_column_inner el_class=”behance_work” width=”1\/12″][vc_column_text] [\/vc_column_text][\/vc_column_inner][vc_column_inner width=”11\/12″][vc_custom_heading source=”post_title” font_container=”tag:h1|text_align:left” use_theme_fonts=”yes”][vc_column_text] [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner disable_element=”yes” el_class=”nopad”][vc_column_inner el_class=”nopad”][vc_custom_heading source=”post_title” font_container=”tag:h1|text_align:left” use_theme_fonts=”yes”][vc_column_text] [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text] [\/vc_column_text][\/vc_column][vc_column width=”3\/12″ el_class=”catwidth”][vc_column_text css=”.vc_custom_1501233640568{}”] Disciplines [\/vc_column_text][vc_column_text][\/vc_column_text][\/vc_column][vc_column width=”3\/12″][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text] [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text] [\/vc_column_text][\/vc_column][\/vc_row][vc_row equal_height=”yes”][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”16593″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”16594″ img_size=”full”][\/vc_column][vc_column … Continue reading Cultiv<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":16630,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17,1225],"tags":[18,20,979,21,25],"yst_prominent_words":[],"acf":[],"_links":{"self":[{"href":"https:\/\/brandbrothers.studio\/en\/wp-json\/wp\/v2\/posts\/16644"}],"collection":[{"href":"https:\/\/brandbrothers.studio\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandbrothers.studio\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandbrothers.studio\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brandbrothers.studio\/en\/wp-json\/wp\/v2\/comments?post=16644"}],"version-history":[{"count":2,"href":"https:\/\/brandbrothers.studio\/en\/wp-json\/wp\/v2\/posts\/16644\/revisions"}],"predecessor-version":[{"id":17358,"href":"https:\/\/brandbrothers.studio\/en\/wp-json\/wp\/v2\/posts\/16644\/revisions\/17358"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandbrothers.studio\/en\/wp-json\/wp\/v2\/media\/16630"}],"wp:attachment":[{"href":"https:\/\/brandbrothers.studio\/en\/wp-json\/wp\/v2\/media?parent=16644"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandbrothers.studio\/en\/wp-json\/wp\/v2\/categories?post=16644"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandbrothers.studio\/en\/wp-json\/wp\/v2\/tags?post=16644"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/brandbrothers.studio\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=16644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}