{"id":16100,"date":"2024-10-30T16:33:56","date_gmt":"2024-10-30T15:33:56","guid":{"rendered":"https:\/\/brandbrothers.studio\/?p=16100"},"modified":"2025-03-04T14:57:53","modified_gmt":"2025-03-04T13:57:53","slug":"rayon-visual-identity-branding-typography-motion-design","status":"publish","type":"post","link":"https:\/\/brandbrothers.studio\/en\/rayon-visual-identity-branding-typography-motion-design\/","title":{"rendered":"Rayon"},"content":{"rendered":"

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\"Behance<\/a><\/figure>\n<\/div>\n<\/div>\n

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Rayon is a collaborative tool that democratizes architectural drawing. Speed, precision, scalability: a new-generation solution that opens up new potential for all architects and interior designers, thanks to advanced drawing tools, particularly exhaustive object libraries, and multi-user functionality that revolutionizes CAD software. To mark the launch of version 2.0, Brand Brothers helped the Rayon team redefine its entire graphic identity.
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\r\nThe typogram, built around a logic of perforated blocks, was designed in such a way that the pivotal characters, notably the R and Y, were immediately identifiable. A sequential logic between rectilinear and oblique characters on one side (R, Y, N) and round characters on the other (A, O), optically balances the logotype. On this basis, we developed a veritable library of extensive shapes, abstractly evoking the drawing of plans, while respecting the parameters of the logo’s characters. As a result, a rich, extremely flexible, evolving language is being developed for a multitude of digital and print media, culminating in the new web interfaces. A detailed brand book details all the possibilities of the new graphic territory, accompanying Rayon in its ambitions.<\/div>\n
Publications
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Behance<\/a>, Best of Behance<\/div>\n<\/ul><\/div><\/div>\n

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Brand strategy<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
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Visual identity<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
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Motion design<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Signage<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
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Typography<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
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Branding<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Naming \/ copywriting<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Editorial design<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Web design<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>[\/vc_column_text][\/vc_column][vc_column width=”3\/12″][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]
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