{"id":13428,"date":"2018-12-17T11:43:21","date_gmt":"2018-12-17T10:43:21","guid":{"rendered":"https:\/\/brandbrothers.studio\/aktuel-identite-visuelle-edition-typographie\/"},"modified":"2025-07-02T15:06:09","modified_gmt":"2025-07-02T13:06:09","slug":"aktuel-visual-identity-typography-editorial-design","status":"publish","type":"post","link":"https:\/\/brandbrothers.studio\/en\/aktuel-visual-identity-typography-editorial-design\/","title":{"rendered":"Aktuel"},"content":{"rendered":"

[vc_row css_animation=”fadeIn” css=”.vc_custom_1536572606127{background-image: url(https:\/\/brandbrothers.studio\/wp-content\/uploads\/2019\/05\/ref_aktuel-40_compressed.jpg) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”refbanner”][vc_column][\/vc_column][\/vc_row][vc_row el_class=”start_ref”][vc_column width=”6\/12″ css=”.vc_custom_1494807359183{padding-right: 40px !important;padding-left: 40px !important;}” offset=”vc_col-lg-6 vc_col-md-12 vc_col-xs-12″][vc_row_inner][vc_column_inner el_class=”behance_work” width=”1\/12″][vc_single_image image=”8345″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” el_class=”behance_work” link=”https:\/\/www.behance.net\/gallery\/73841579\/Aktuel-Brand-identity”][\/vc_column_inner][vc_column_inner width=”11\/12″][vc_custom_heading source=”post_title” font_container=”tag:h1|text_align:left” use_theme_fonts=”yes”][vc_column_text]<\/p>\n

Comptoir des bons espaces<\/div>\n

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Since 1988, Aktuel has established itself as a key player in the rental of furniture, tableware and food equipment for events. The figures: 140 employees, 3 locations, 20,000m\u00b2 of stock, 60 delivery vehicles, and countless equipped events, from corporate conventions to major trade shows and sporting events. But above all, Aktuel rightly boasts, beyond its logistician’s trade, a human approach, simple and pragmatic, praised by all its customers for 30 years. An “office” made up of solid, reliable and committed people, a pleasant working relationship, and consistently successful projects.
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\r\nWe worked on the strategic repositioning of the group, resulting in a new signature – Comptoir des bons espaces – and a graphic translation through a new visual identity.
\r\nOur design work revolved around two ideas: to speak to the historic profession of space planner, while developing the new strategic vision established during the positioning work. Three major elements make up the graphic identity: a grid, a dedicated typography and a set of shapes. The new logo, a typogram designed for the brand, is solid and stable, with a complete new titling font that forms the typographic backbone of the new branding. A colorful pattern, infinitely variable, is grafted onto this typographic base.
\r\nFrom stationery to merchandising, from a fleet of trucks to the application of the new identity on the brand’s stand at Heavent 2018, where the new branding was inaugurated, we developed a rich, flexible system that encapsulates both rigor and empathy, and sets a distinctive style in the world of events.
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\r\nPhoto credits: Justine Delpy and Maki Manoukian
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Publications
12<\/div><\/div>
Sandu Publishing<\/a>, Indie Type<\/div>\n
Viction:ary<\/a>, Palette Mini-Series 2<\/div>\n
Brand New<\/a>, Review<\/div>\n
Behance<\/a>, Best of Behance<\/div>\n
Communication Arts<\/a>, Exhibit<\/div>\n
Typegoodness<\/a><\/div>\n
Abduzeedo<\/a>, Daily Design Inspiration<\/div>\n
BranD Magazine<\/div>\n
Inspofinds<\/a><\/div>\n
La R\u00e9clame<\/a>, Tendances graphiques<\/div>\n
Transform Tuesdays<\/a><\/div>\n
Lovably<\/a><\/div>\n<\/ul><\/div><\/div>\n

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Disciplines<\/h2>\n

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Brand strategy<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
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Visual identity<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
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Motion design<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
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Signage<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
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Typography<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
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Branding<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
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Naming \/ copywriting<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
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Editorial design<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Web design<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>[\/vc_column_text][\/vc_column][vc_column width=”3\/12″][\/vc_column][\/vc_row][vc_row equal_height=”yes”][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”9353″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”9354″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”9355″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”9356″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”9357″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”9358″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”9359″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”9360″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”9362″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″ el_class=”videofix”][vc_column_text]<\/p>\n