{"id":13419,"date":"2020-05-27T10:55:56","date_gmt":"2020-05-27T08:55:56","guid":{"rendered":"https:\/\/brandbrothers.studio\/tweag-identite-visuelle-typographie-web\/"},"modified":"2023-11-08T19:38:05","modified_gmt":"2023-11-08T18:38:05","slug":"tweag-visual-identity-typography-branding","status":"publish","type":"post","link":"https:\/\/brandbrothers.studio\/en\/tweag-visual-identity-typography-branding\/","title":{"rendered":"Tweag"},"content":{"rendered":"

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\"Behance<\/a><\/figure>\n<\/div>\n<\/div>\n

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Scale your engineering power<\/div>\n

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Scale your engineering power<\/div>\n

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Tweag defines itself as a Software Innovation Lab, that enables well-funded deep tech startups to quickly scale their engineering performance and execute on high-risk, high-reward projects with confidence. Created in 2013 in Paris, the company is based on a team of several dozen engineers, spread over four continents, among the world’s top experts in machine learning, modeling, natural language processing, blockchain, smart contract, programming tools and languages and distributed computing. Recognized within several communities (Haskell, Bazel, Nix) and very involved in the Open Source ecosystem, Tweag approached Brand Brothers to completely redesign its graphic identity and website, based on a new positioning realized by Punchy (Portland, Oregon).
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\r\nThe new Tweag visual identity is designed as a modular and combinatorial graphic system. Based on a bespoke character design, the Tweag logo is a raw and bold typogram that plays on curves as well as straight lines, filled areas and blanks. A simple but statutory visual marker, like a contemporary reinvention of tech imagery.
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\r\nThe visual system, derived entirely from the logo, is an infinite set of decomposable and recomposable elements that create a rich and easily identifiable visual grammar. It echoes the Tweag method and their way of conceiving software; the Tweag graphic language can be assembled, disassembled, and connected in every imaginable way.
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\r\nLaunched in May 2020, the new branding and website were received with some enthusiasm by the community.
\r\nA Tweag engineer: “The logo’s kind of epic (nerdy but also a little intimidating; I secretly want a T-shirt with it). Exciting stuff!”
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Publications
9<\/div><\/div>
Monotype Type Trends<\/a>, Featured<\/div>\n
Brand New<\/a>, Review<\/div>\n
Behance<\/a>, Best of Behance<\/div>\n
Mindsparkle Mag<\/a>, Review<\/div>\n
The Brand Identity<\/a>, Featured<\/div>\n
Fonts in Use<\/a><\/div>\n
Inspofinds<\/a>, Inspofinds Collection II<\/div>\n
Branding Mob<\/a><\/div>\n
Morrre Design<\/a><\/div>\n<\/ul><\/div><\/div>\n

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Disciplines<\/h2>\n

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Brand strategy<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
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Visual identity<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
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Motion design<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Signage<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
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Typography<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
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Branding<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Naming \/ copywriting<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Editorial design<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
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Web design<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>[\/vc_column_text][\/vc_column][vc_column width=”3\/12″][\/vc_column][\/vc_row][vc_row equal_height=”yes”][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”10752″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”10753″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”10754″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”10803″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”10755″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”10756″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”10805″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”10802″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”10758″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”10759″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″ el_class=”videofix”][vc_column_text]<\/p>\n