{"id":13175,"date":"2023-05-02T15:56:29","date_gmt":"2023-05-02T13:56:29","guid":{"rendered":"https:\/\/brandbrothers.studio\/?p=13175"},"modified":"2023-06-27T11:46:23","modified_gmt":"2023-06-27T09:46:23","slug":"parsley-visual-identity-typography-branding","status":"publish","type":"post","link":"https:\/\/brandbrothers.studio\/en\/parsley-visual-identity-typography-branding\/","title":{"rendered":"Parsley"},"content":{"rendered":"

[vc_row css_animation=”fadeIn” css=”.vc_custom_1683035377779{background-image: url(https:\/\/brandbrothers.studio\/wp-content\/uploads\/2023\/05\/ref_parsley-15.png?id=13190) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”refbanner”][vc_column][\/vc_column][\/vc_row][vc_row el_class=”start_ref”][vc_column width=”6\/12″ css=”.vc_custom_1494807359183{padding-right: 40px !important;padding-left: 40px !important;}” offset=”vc_col-lg-6 vc_col-md-12 vc_col-xs-12″][vc_row_inner disable_element=”yes”][vc_column_inner el_class=”behance_work” width=”1\/12″][vc_column_text]<\/p>\n

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\"Behance<\/a><\/figure>\n<\/div>\n<\/div>\n

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[vc_row css_animation=”fadeIn” css=”.vc_custom_1683035377779{background-image: url(https:\/\/brandbrothers.studio\/wp-content\/uploads\/2023\/05\/ref_parsley-15.png?id=13190) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”refbanner”][vc_column][\/vc_column][\/vc_row][vc_row el_class=”start_ref”][vc_column width=”6\/12″ css=”.vc_custom_1494807359183{padding-right: 40px !important;padding-left: 40px !important;}” offset=”vc_col-lg-6 vc_col-md-12 vc_col-xs-12″][vc_row_inner disable_element=”yes”][vc_column_inner el_class=”behance_work” width=”1\/12″][vc_column_text] [\/vc_column_text][\/vc_column_inner][vc_column_inner width=”11\/12″][vc_custom_heading source=”post_title” font_container=”tag:h1|text_align:left” use_theme_fonts=”yes”][vc_column_text] [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=”nopad”][vc_column_inner el_class=”nopad”][vc_custom_heading source=”post_title” font_container=”tag:h1|text_align:left” use_theme_fonts=”yes”][vc_column_text] [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text] [\/vc_column_text][\/vc_column][vc_column width=”3\/12″ el_class=”catwidth”][vc_column_text css=”.vc_custom_1501233640568{}”] Disciplines [\/vc_column_text][vc_column_text][\/vc_column_text][\/vc_column][vc_column width=”3\/12″][\/vc_column][\/vc_row][vc_row equal_height=”yes”][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”13176″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”13177″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image … Continue reading Parsley<\/span><\/a><\/div>\n

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[vc_row css_animation=”fadeIn” css=”.vc_custom_1683035377779{background-image: url(https:\/\/brandbrothers.studio\/wp-content\/uploads\/2023\/05\/ref_parsley-15.png?id=13190) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”refbanner”][vc_column][\/vc_column][\/vc_row][vc_row el_class=”start_ref”][vc_column width=”6\/12″ css=”.vc_custom_1494807359183{padding-right: 40px !important;padding-left: 40px !important;}” offset=”vc_col-lg-6 vc_col-md-12 vc_col-xs-12″][vc_row_inner disable_element=”yes”][vc_column_inner el_class=”behance_work” width=”1\/12″][vc_column_text] [\/vc_column_text][\/vc_column_inner][vc_column_inner width=”11\/12″][vc_custom_heading source=”post_title” font_container=”tag:h1|text_align:left” use_theme_fonts=”yes”][vc_column_text] [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=”nopad”][vc_column_inner el_class=”nopad”][vc_custom_heading source=”post_title” font_container=”tag:h1|text_align:left” use_theme_fonts=”yes”][vc_column_text] [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text] [\/vc_column_text][\/vc_column][vc_column width=”3\/12″ el_class=”catwidth”][vc_column_text css=”.vc_custom_1501233640568{}”] Disciplines [\/vc_column_text][vc_column_text][\/vc_column_text][\/vc_column][vc_column width=”3\/12″][\/vc_column][\/vc_row][vc_row equal_height=”yes”][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”13176″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”13177″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image … Continue reading Parsley<\/span><\/a><\/div>\n

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Parsley was created in 2020 by chef Geoffrey Gotfryd, who graduated from the Ferrandi school, and offers a menu developed around oriental streetfood. Both hearty and healthy, his recipes offer a unique mix of Middle Eastern flavors in bowls, sandwiches and patties. After a first address in the 11th district of Paris, Geoffrey asked us to rethink the visual identity of his restaurants for his second opening (Paris 2nd).
\r\nThe main focus of the graphic identity is based on a lettering carefully elaborated around the notions of deliciousness, refinement and ornamentation. Clever correspondences have been developed between the different characters, with a particularly recognizable S and L in the center of the typographic block. In a logic of contrast, the main typeface associated with the logo was chosen to be Degheest Director, published by Velvetyne Type Foundry, for its raw and airy personality.
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\r\nThe new visual identity was unveiled in February 2023, based on an architecture developed by the Hypnos agency.<\/div>\n
Publications
1<\/div><\/div>
Brand New<\/a>, Friday Likes<\/div>\n<\/ul><\/div><\/div>\n

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Disciplines<\/h2>\n

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Brand strategy<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
<\/span>
Visual identity<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Motion design<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Signage<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
<\/span>
Typography<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
<\/span>
Branding<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Naming \/ copywriting<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
<\/span>
Editorial design<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Web design<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>[\/vc_column_text][\/vc_column][vc_column width=”3\/12″][\/vc_column][\/vc_row][vc_row equal_height=”yes”][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”13176″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”13177″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”13178″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”13179″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”13180″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”13181″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”13182″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”13183″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”13184″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”13185″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”13186″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”13187″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”13188″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”13189″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”13190″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”13191″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”13192″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”13193″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”13194″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”13195″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”13196″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”13197″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”13198″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”13199″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”13200″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”13201″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”13202″ img_size=”full”][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

[vc_row css_animation=”fadeIn” css=”.vc_custom_1683035377779{background-image: url(https:\/\/brandbrothers.studio\/wp-content\/uploads\/2023\/05\/ref_parsley-15.png?id=13190) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”refbanner”][vc_column][\/vc_column][\/vc_row][vc_row el_class=”start_ref”][vc_column width=”6\/12″ css=”.vc_custom_1494807359183{padding-right: 40px !important;padding-left: 40px !important;}” offset=”vc_col-lg-6 vc_col-md-12 vc_col-xs-12″][vc_row_inner disable_element=”yes”][vc_column_inner el_class=”behance_work” width=”1\/12″][vc_column_text] [\/vc_column_text][\/vc_column_inner][vc_column_inner width=”11\/12″][vc_custom_heading source=”post_title” font_container=”tag:h1|text_align:left” use_theme_fonts=”yes”][vc_column_text] [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=”nopad”][vc_column_inner el_class=”nopad”][vc_custom_heading source=”post_title” font_container=”tag:h1|text_align:left” use_theme_fonts=”yes”][vc_column_text] [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text] [\/vc_column_text][\/vc_column][vc_column width=”3\/12″ el_class=”catwidth”][vc_column_text css=”.vc_custom_1501233640568{}”] Disciplines [\/vc_column_text][vc_column_text][\/vc_column_text][\/vc_column][vc_column width=”3\/12″][\/vc_column][\/vc_row][vc_row equal_height=”yes”][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”13176″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”13177″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image … Continue reading Parsley<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":13186,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17,1225],"tags":[18,20,21,25],"yst_prominent_words":[172,173,1134,1133,200],"acf":[],"_links":{"self":[{"href":"https:\/\/brandbrothers.studio\/en\/wp-json\/wp\/v2\/posts\/13175"}],"collection":[{"href":"https:\/\/brandbrothers.studio\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandbrothers.studio\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandbrothers.studio\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brandbrothers.studio\/en\/wp-json\/wp\/v2\/comments?post=13175"}],"version-history":[{"count":0,"href":"https:\/\/brandbrothers.studio\/en\/wp-json\/wp\/v2\/posts\/13175\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandbrothers.studio\/en\/wp-json\/wp\/v2\/media\/13186"}],"wp:attachment":[{"href":"https:\/\/brandbrothers.studio\/en\/wp-json\/wp\/v2\/media?parent=13175"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandbrothers.studio\/en\/wp-json\/wp\/v2\/categories?post=13175"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandbrothers.studio\/en\/wp-json\/wp\/v2\/tags?post=13175"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/brandbrothers.studio\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=13175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}