{"id":12824,"date":"2023-01-24T16:31:21","date_gmt":"2023-01-24T15:31:21","guid":{"rendered":"https:\/\/brandbrothers.studio\/?p=12824"},"modified":"2024-03-12T10:12:06","modified_gmt":"2024-03-12T09:12:06","slug":"ium-visual-identity-typography-motion-design","status":"publish","type":"post","link":"https:\/\/brandbrothers.studio\/en\/ium-visual-identity-typography-motion-design\/","title":{"rendered":"Ium!"},"content":{"rendered":"

[vc_row css_animation=”fadeIn” css=”.vc_custom_1710234718690{background-image: url(https:\/\/brandbrothers.studio\/wp-content\/uploads\/2023\/01\/ref_ium-14.png?id=12838) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”refbanner”][vc_column][\/vc_column][\/vc_row][vc_row el_class=”start_ref”][vc_column width=”6\/12″ css=”.vc_custom_1494807359183{padding-right: 40px !important;padding-left: 40px !important;}” offset=”vc_col-lg-6 vc_col-md-12 vc_col-xs-12″][vc_row_inner][vc_column_inner el_class=”behance_work” width=”1\/12″][vc_column_text]<\/p>\n

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\"Behance<\/a><\/figure>\n<\/div>\n<\/div>\n

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[vc_row css_animation=”fadeIn” css=”.vc_custom_1710234718690{background-image: url(https:\/\/brandbrothers.studio\/wp-content\/uploads\/2023\/01\/ref_ium-14.png?id=12838) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”refbanner”][vc_column][\/vc_column][\/vc_row][vc_row el_class=”start_ref”][vc_column width=”6\/12″ css=”.vc_custom_1494807359183{padding-right: 40px !important;padding-left: 40px !important;}” offset=”vc_col-lg-6 vc_col-md-12 vc_col-xs-12″][vc_row_inner][vc_column_inner el_class=”behance_work” width=”1\/12″][vc_column_text] [\/vc_column_text][\/vc_column_inner][vc_column_inner width=”11\/12″][vc_custom_heading source=”post_title” font_container=”tag:h1|text_align:left” use_theme_fonts=”yes”][vc_column_text] [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner disable_element=”yes” el_class=”nopad”][vc_column_inner el_class=”nopad”][vc_custom_heading source=”post_title” font_container=”tag:h1|text_align:left” use_theme_fonts=”yes”][vc_column_text] [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text] [\/vc_column_text][\/vc_column][vc_column width=”3\/12″ el_class=”catwidth”][vc_column_text css=”.vc_custom_1501233640568{}”] Disciplines [\/vc_column_text][vc_column_text][\/vc_column_text][\/vc_column][vc_column width=”3\/12″][\/vc_column][\/vc_row][vc_row equal_height=”yes”][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”12825″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”12826″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image … Continue reading Ium!<\/span><\/a><\/div>\n

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[vc_row css_animation=”fadeIn” css=”.vc_custom_1710234718690{background-image: url(https:\/\/brandbrothers.studio\/wp-content\/uploads\/2023\/01\/ref_ium-14.png?id=12838) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”refbanner”][vc_column][\/vc_column][\/vc_row][vc_row el_class=”start_ref”][vc_column width=”6\/12″ css=”.vc_custom_1494807359183{padding-right: 40px !important;padding-left: 40px !important;}” offset=”vc_col-lg-6 vc_col-md-12 vc_col-xs-12″][vc_row_inner][vc_column_inner el_class=”behance_work” width=”1\/12″][vc_column_text] [\/vc_column_text][\/vc_column_inner][vc_column_inner width=”11\/12″][vc_custom_heading source=”post_title” font_container=”tag:h1|text_align:left” use_theme_fonts=”yes”][vc_column_text] [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner disable_element=”yes” el_class=”nopad”][vc_column_inner el_class=”nopad”][vc_custom_heading source=”post_title” font_container=”tag:h1|text_align:left” use_theme_fonts=”yes”][vc_column_text] [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text] [\/vc_column_text][\/vc_column][vc_column width=”3\/12″ el_class=”catwidth”][vc_column_text css=”.vc_custom_1501233640568{}”] Disciplines [\/vc_column_text][vc_column_text][\/vc_column_text][\/vc_column][vc_column width=”3\/12″][\/vc_column][\/vc_row][vc_row equal_height=”yes”][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”12825″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”12826″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image … Continue reading Ium!<\/span><\/a><\/div>\n

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Ium! is a brand of Frigexquis, and has been producing sorbets and ice creams from Gigean, in the H\u00e9rault (South of France) since 1995. Elaborated from local products, the brand proposes a small quantity of flavors, experimenting with original blends. In this context, Ium! approached Brand Brothers to rethink the brand’s graphic identity and the design of its jars.
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\r\nOur approach consists of powerful, rhythmic, yet fluid lettering with pronounced curves. A dynamic visual cue, with obvious symmetry, which gives rise to a colorful and poetic graphic system, where scoops of ice cream wander through hilly landscapes. A fresh and graphic visual grammar that is available on a single jar, common to all flavors, as well as on a set of print and digital applications. Bon app\u00e9tit !
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Publications
3<\/div><\/div>
Behance<\/a>, Graphic Design Gallery<\/div>\n
Mindsparkle Mag<\/a>, Review<\/div>\n
Icographica<\/a><\/div>\n<\/ul><\/div><\/div>\n

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Brand strategy<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
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Visual identity<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
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Motion design<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Signage<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
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Typography<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
<\/span>
Branding<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Naming \/ copywriting<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Editorial design<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Web design<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>[\/vc_column_text][\/vc_column][vc_column width=”3\/12″][\/vc_column][\/vc_row][vc_row equal_height=”yes”][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”12825″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”12826″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”12827″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”12828″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”12829″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”12830″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”12831″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”12867″ img_size=”full” el_class=”fullgif”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”12868″ img_size=”full” el_class=”fullgif”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”12869″ img_size=”full” el_class=”fullgif”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”12870″ img_size=”full” el_class=”fullgif”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”12871″ img_size=”full” el_class=”fullgif”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”12872″ img_size=”full” el_class=”fullgif”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”12832″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”12833″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”12834″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”12835″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”12836″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”12837″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”12838″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”12839″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”12840″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”12841″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”12842″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”12843″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”12844″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”12845″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”12846″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”12847″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”12848″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”12849″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”12850″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”12851″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”12852″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”12853″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”12855″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”12856″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”12857″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”12858″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”12859″ img_size=”full”][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

[vc_row css_animation=”fadeIn” css=”.vc_custom_1710234718690{background-image: url(https:\/\/brandbrothers.studio\/wp-content\/uploads\/2023\/01\/ref_ium-14.png?id=12838) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”refbanner”][vc_column][\/vc_column][\/vc_row][vc_row el_class=”start_ref”][vc_column width=”6\/12″ css=”.vc_custom_1494807359183{padding-right: 40px !important;padding-left: 40px !important;}” offset=”vc_col-lg-6 vc_col-md-12 vc_col-xs-12″][vc_row_inner][vc_column_inner el_class=”behance_work” width=”1\/12″][vc_column_text] [\/vc_column_text][\/vc_column_inner][vc_column_inner width=”11\/12″][vc_custom_heading source=”post_title” font_container=”tag:h1|text_align:left” use_theme_fonts=”yes”][vc_column_text] [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner disable_element=”yes” el_class=”nopad”][vc_column_inner el_class=”nopad”][vc_custom_heading source=”post_title” font_container=”tag:h1|text_align:left” use_theme_fonts=”yes”][vc_column_text] [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text] [\/vc_column_text][\/vc_column][vc_column width=”3\/12″ el_class=”catwidth”][vc_column_text css=”.vc_custom_1501233640568{}”] Disciplines [\/vc_column_text][vc_column_text][\/vc_column_text][\/vc_column][vc_column width=”3\/12″][\/vc_column][\/vc_row][vc_row equal_height=”yes”][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”12825″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”12826″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image … Continue reading Ium!<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":12840,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17,1225],"tags":[18,19,21,25],"yst_prominent_words":[172,173,1134,1133,200],"acf":[],"_links":{"self":[{"href":"https:\/\/brandbrothers.studio\/en\/wp-json\/wp\/v2\/posts\/12824"}],"collection":[{"href":"https:\/\/brandbrothers.studio\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandbrothers.studio\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandbrothers.studio\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brandbrothers.studio\/en\/wp-json\/wp\/v2\/comments?post=12824"}],"version-history":[{"count":0,"href":"https:\/\/brandbrothers.studio\/en\/wp-json\/wp\/v2\/posts\/12824\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandbrothers.studio\/en\/wp-json\/wp\/v2\/media\/12840"}],"wp:attachment":[{"href":"https:\/\/brandbrothers.studio\/en\/wp-json\/wp\/v2\/media?parent=12824"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandbrothers.studio\/en\/wp-json\/wp\/v2\/categories?post=12824"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandbrothers.studio\/en\/wp-json\/wp\/v2\/tags?post=12824"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/brandbrothers.studio\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=12824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}