{"id":11296,"date":"2021-01-04T10:46:04","date_gmt":"2021-01-04T09:46:04","guid":{"rendered":"https:\/\/www.brandbrothers.studio\/?p=11296"},"modified":"2023-06-27T11:51:59","modified_gmt":"2023-06-27T09:51:59","slug":"identity-typography-becot","status":"publish","type":"post","link":"https:\/\/brandbrothers.studio\/en\/identity-typography-becot\/","title":{"rendered":"B\u00e9cot"},"content":{"rendered":"

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\"Behance<\/a><\/figure>\n<\/div>\n<\/div>\n

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Since when has your Saturday morning not been amazing? Imagined by Marine, B\u00e9cot is a creator of morning events based in Paris. Her speciality is to offer galvanising moments by combining sport, DJ, music, breakfast, on a Saturday morning, in a variety of venues. The aim of this movement: to get together, to wake up, to dance. Prior to its official launch in 2021, we were asked to create the graphic identity for these events.
\r\nBased on an in-house typographic design, composed of thick, solid but appealing letters, the logo hides both a smile and a rising sun. We have then developed a graphic territory based on bold typographic choices, and a collection of generative and colourful textures, illustrating the spirit of the events. Rendez-vous during the first half of 2021 in Paris for the first galvanised mornings.
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Publications
7<\/div><\/div>
AIGA Eye on Design<\/a><\/div>\n
Behance<\/a>, Best of Behance<\/div>\n
Mindsparkle Mag<\/a>, Review<\/div>\n
The Brand Identity<\/a>, Featured<\/div>\n
Fonts in Use<\/a><\/div>\n
Inspofinds<\/a><\/div>\n
We And The Color<\/a>, Featured<\/div>\n<\/ul><\/div><\/div>\n

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Disciplines<\/h2>\n

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Brand strategy<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
<\/span>
Visual identity<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Motion design<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Signage<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
<\/span>
Typography<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
<\/span>
Branding<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Naming \/ copywriting<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
<\/span>
Editorial design<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Web design<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>[\/vc_column_text][\/vc_column][vc_column width=”3\/12″][\/vc_column][\/vc_row][vc_row equal_height=”yes”][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”11275″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”11276″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”11277″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”11278″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”11279″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”11280″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”11281″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”11282″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”11283″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”11284″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”11285″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”11286″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”11287″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”11288″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”11289″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”11290″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”11291″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”11292″ img_size=”full”][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

[vc_row css_animation=”fadeIn” css=”.vc_custom_1609753431027{background-image: url(https:\/\/brandbrothers.studio\/wp-content\/uploads\/2021\/01\/ref_becot_1-11_compressed.jpg) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”refbanner”][vc_column][\/vc_column][\/vc_row][vc_row el_class=”start_ref”][vc_column width=”6\/12″ css=”.vc_custom_1494807359183{padding-right: 40px !important;padding-left: 40px !important;}” offset=”vc_col-lg-6 vc_col-md-12 vc_col-xs-12″][vc_row_inner][vc_column_inner el_class=”behance_work” width=”1\/12″][vc_column_text] [\/vc_column_text][\/vc_column_inner][vc_column_inner width=”11\/12″][vc_custom_heading source=”post_title” font_container=”tag:h1|text_align:left” use_theme_fonts=”yes”][vc_column_text] [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner disable_element=”yes” el_class=”nopad”][vc_column_inner el_class=”nopad”][vc_custom_heading source=”post_title” font_container=”tag:h1|text_align:left” use_theme_fonts=”yes”][vc_column_text] [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text] [\/vc_column_text][\/vc_column][vc_column width=”3\/12″ el_class=”catwidth”][vc_column_text css=”.vc_custom_1501233640568{}”] Disciplines [\/vc_column_text][vc_column_text][\/vc_column_text][\/vc_column][vc_column width=”3\/12″][\/vc_column][\/vc_row][vc_row equal_height=”yes”][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”11275″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image image=”11276″ img_size=”full”][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″][vc_single_image … Continue reading B\u00e9cot<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":11309,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17,1225],"tags":[18,20,21,25],"yst_prominent_words":[172,173,1134,1133,200],"acf":[],"_links":{"self":[{"href":"https:\/\/brandbrothers.studio\/en\/wp-json\/wp\/v2\/posts\/11296"}],"collection":[{"href":"https:\/\/brandbrothers.studio\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandbrothers.studio\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandbrothers.studio\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brandbrothers.studio\/en\/wp-json\/wp\/v2\/comments?post=11296"}],"version-history":[{"count":0,"href":"https:\/\/brandbrothers.studio\/en\/wp-json\/wp\/v2\/posts\/11296\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandbrothers.studio\/en\/wp-json\/wp\/v2\/media\/11309"}],"wp:attachment":[{"href":"https:\/\/brandbrothers.studio\/en\/wp-json\/wp\/v2\/media?parent=11296"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandbrothers.studio\/en\/wp-json\/wp\/v2\/categories?post=11296"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandbrothers.studio\/en\/wp-json\/wp\/v2\/tags?post=11296"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/brandbrothers.studio\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=11296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}