Economy v1 is an American startup (Public Benefit Corporation) building the infrastructure for a redemocratized internet, at the crossroads of Bitcoin, agentic AI, and peer-to-peer.
Node, its first product, is a compact and affordable personal server that lets everyone control their identity, data, and money: a Lightning/Bitcoin node, P2P apps, and private AI agents in a single device.
Economy V1, through Node, champions the idea of a free and decentralized internet, free from the surveillance and intermediaries of major platforms. Its ideology is rooted in digital and financial sovereignty, relying on Bitcoin as the foundational currency and on P2P networks to give users back ownership of their data, their identity, and their AI agents. Node is scheduled to launch in 2027.

Brand Brothers was approached to define a graphic identity and an overall visual direction for Node. We chose to propose a typographic logo developed into a modular system, offering Node an abstract language loaded with powerful imagery, at the crossroads between disruptive innovation and a return to fundamentals. A calm yet vibrant identity, grounded and confident enough to establish itself in the landscape over the long term, while leaving room for the main protagonist: the product itself. The system offers ample scope for expressing the messages conveyed by Economy V1, which are imbued with a genuine political vision. The foundations laid by our studio will thus support the final phases of development in the coming months.

Forgeron3 is an AI solution created by a team of French engineers united by one mission: to make AI accessible and sovereign for all businesses. Forgeron3 revolutionizes artificial intelligence by democratizing customized virtual assistants. This SaaS platform transforms AI into a simple and powerful strategic tool, enabling companies to reinvent their customer relations and internal processes. Thanks to an intuitive interface, it makes automation accessible to all, without technical barriers, and offers a technological lever to accelerate efficiency and innovation.

Far from the standardized aesthetics of web/IA products, we oriented Forgeron3 towards a typographic logo that plays on the particular sequence of the letters, between straight lines and perfect circles, to create a distinctive typographic rhythm. The graphic territory is based on the idea of virtual assistants that can be activated at any time, modeled through a system of flexible, expandable shapes, playing on sharpness and depth. The combination of all these agents generates unlimited mosaics, telling the story of the possibilities offered by the use of virtual assistants, the fluidity of use and the simplification of everyday tasks.

Far from formatted cosmetics, Cultiv has been reinventing French-style clean beauty since 2020. A brand that doesn’t just sell skincare, but tells a story: that of French cultures, from the soil to the skin. Based on the active ingredients found in French cereals and vegetables, the brand is part of a contemporary genealogy of cosmetics, proposing a narrative in which beauty is no longer just an artifice, but a cultural construct rooted in the terroirs. In this way, Cultiv is inventing Agricultural Cosmetics.

The brand approached Brand Brothers in 2022 to rethink its identity program. We revisited all of Cultiv’s graphic foundations, around a new typographic logo, reflecting both the elegance and commitment of the brand. The high-contrast, long-serif lettering sophistically evokes the growth of plants by means of a ligature between the L and the T. This ligature is found at the heart of the monogram, an abstraction of the notion of a close bond between Cultiv and its growers. The clear, contemporary graphic language provides a new visual foundation that can be applied to a complete range of products, including the packaging and all communication media. A new momentum for the brand, which has since integrated some of the biggest distribution networks in the beauty world, and is now expanding internationally.

Dualist is the first 100% reversible parkas brand, launched in Paris in September 2019. Graphic, urban, high-standard and designed in an eco-responsible way, Dualist parkas were designed by Deborah Janicek, with over 20 years’ experience in premium and luxury brands, in product and general management positions.

From the beginning of the project, we were approached to work on the identity of the brand, from naming to creative direction. The logo is based on a homemade typographic design, with fixed width, high contrast, and the monogram D is subtly duplicated according to precise alignment rules; the whole ensures that the typographic block has a perfect balance, combining power and finesse.

We have developed a radical and unpretentious graphic territory, with raw and refined applications, meticulously worked. The typefaces chosen, Protokoll and Gza from Out Of The Dark (Zurich), enhance the overall graphic design of the campaigns, packaging and the website.

Opening of the first Parisian flaship scheduled for October 2019, at 47 rue du Four.

Photo credits : Arno Lam

L’Atelier Shelter is a new lifestyle brand for bearded men. Described as a freedom-fuelled experimental laboratory without rules, the brand intends to take advantage of the influences and trends of the bearded community to offer a line of cutting-edge and innovative products. We helped the founders of L’Atelier Shelter to find their style through the development of their own brand identity.

How to dress a new emerging brand, at the crossroads of cosmetics, clothing and a rebellious and liberated mood, without making it a fabric of banalities? We have chosen the typographical path, working with unexpected associations, around a typogram that encapsulates the character of L’Atelier Shelter. The logo is a monospaced lettering, created for the occasion, endowed with a strong contrast: the design of the characters, structured and rational, asserts the seriousness of the brand; the “E’, with a free and frenetic layout, express the desire for liberty that is floating within the ” bearded ” community. This same contrast is reflected in the typographical guidelines implemented in the branding: we have associated the exacerbated casualness of the Combat character (Velvetyne) with the Swiss rigour of the Simplon Norm (Swisstypefaces). Packaging, stationery, posters, clothing and even skateboards: the graphic style of Atelier Shelter is deployed on different media, which we will develop over time.