Your New Om. Located at 13 rue des Tournelles in Paris, Not Yoga studio offers a dynamic one-hour class for all levels, focusing on postures. Its concept is purely physical and devoid of spirituality (no mantras or chakras). The practice takes place in a room heated to 33°C by infrared, aiming for a detoxifying effect, in an intimate atmosphere without distractions (soft lighting, no mirrors).
Brand Brothers was commissioned to define the venue’s entire visual identity. The geometric, stable, and confident logo is based on balances that give the two terms that make up the name a special intertwining. This structure is expressed in a symmetrical monogram, imbued with power and roundness, a modern emblem in perpetual motion. The graphic system tells the story of yoga in a different way, avoiding the usual clichés: a distorted, free pattern that undulates with the flow. This raw and contemporary approach gives Not Yoga a modular and hypnotic visual grammar, applied to print, objects, and the digital environment.

Helectic, formerly TSEE, is a leading distributor of high-end electrical equipment in Paris, specializing in switches, lighting and heating. A family-run business based in Boulogne-Billancourt (92), Helectic opened a new showroom in 2024, rethinking the company’s name, positioning and graphic identity. Founded in 2001, Helectic offers over 100 brands and more than 3,000 references, mainly in the high-end hotel and restaurant sectors, but also in prestige real estate.
We were approached to rework the brand’s positioning and give it a clearer narrative axis, which led to the creation of a new name, Helectic; this modern, rhythmic neologism is based on the English words “hectic” and “electric”. The graphic identity we came up with revolves around an in-house typogram, made up of unexpected links between typefaces, with certain angles twisted to resemble rubber cables. A symbol based on the letter H completes the scheme, recalling the path of cables.
A minimalist, evolving graphic system offers numerous possibilities for expression, adapting to different media and occasions. The connection between the logo, always assertive and visible, and the various visual variations, is obvious, and weaves a strong bond across all variations. The first graphic applications have been visible since this summer, and the new showroom in Boulonnais proudly displays the logo we created, while we await further developments.

Petty Well is one of the most important French brands of healthy food for dogs and cats. Created by Sacha and Alexis, the brand offers natural kibbles and treats, produced in France and adapted to each animal, in the form of a subscription. After a few years of launch and a real success, a community of more than 4000 customers has formed around Petty Well, and our studio was asked to redefine the visual identity.

The new logo is an original typographic design, chubby and tasty but with a strong and regular structure. It represents the backbone of the graphic environment; it is bright and colorful, yet raw and graphic, maintaining a constant presence of black and monochromatic backgrounds. We developed a collection of animals based on the logotype, which live and come to life on the different materials of the brand; print, packaging and web. The launch of the new identity took place in the spring of 2021 and will include several successive stages until the full rollout is completed.

The Diagonale Brewery was born from the imagination of Thierry and Benoit, long-time friends whose respective careers have taken them all over the world. Back in the East of France, the idea of creating an independent micro-brewery in Broussy-le-Grand (Marne) was born in 2019, with the objective of sharing the singular life trajectories of the two founders in craft beers. At the end of 2020, Brand Brothers was commissioned to design the complete visual identity of the project.

Our graphic proposal revolves around an extensive typographic and symbolic language. The logotype, composed of letters with very pronounced inverted contrasts, was designed especially for the occasion and serves as the basis for a collection of glyphs that considerably enrich the narrative and the imagination around Diagonale beers. Designed in the style of the original Dingbats, these symbols allow for a variety of compositions, forming a simple and powerful graphic backbone. Associated with Gramatika (Typefaces of the Temporary State), this visual language is developed on the first two cans of the brand, an e-commerce site designed at the studio and a series of posters. The collaboration between Diagonale and Brand Brothers will continue with the release of new beers, permanent or ephemeral.

Festik is a ticketing service company for cultural events that offers a solution to manage the entire chain: internet presales, on-site presales, relations with distributors, on-site sales and control, reporting. Based in Toulouse, Festik claims a true sense of service, being able to adapt its technical and human resources to any type of event, from local festivals to large-scale tours. Wishing to move from a regional service provider to a national player, the company commissioned Brand Brothers to develop a new graphic system.

Our work is based around a new logo with a typographic design developed for the occasion: a solid and stable construction and reduced letter-spacing that gives the typographic block an ideal presence and visibility. The K becomes the pivot of the identity; it is the starting point of the visual system, composed of geometric shapes that remind the shape of event tickets, as well as a set of bright colours. The elements of the visual territory offer Festik the possibility of a simple and versatile graphic design.

Dualist is the first 100% reversible parkas brand, launched in Paris in September 2019. Graphic, urban, high-standard and designed in an eco-responsible way, Dualist parkas were designed by Deborah Janicek, with over 20 years’ experience in premium and luxury brands, in product and general management positions.

From the beginning of the project, we were approached to work on the identity of the brand, from naming to creative direction. The logo is based on a homemade typographic design, with fixed width, high contrast, and the monogram D is subtly duplicated according to precise alignment rules; the whole ensures that the typographic block has a perfect balance, combining power and finesse.

We have developed a radical and unpretentious graphic territory, with raw and refined applications, meticulously worked. The typefaces chosen, Protokoll and Gza from Out Of The Dark (Zurich), enhance the overall graphic design of the campaigns, packaging and the website.

Opening of the first Parisian flaship scheduled for October 2019, at 47 rue du Four.

Photo credits : Arno Lam

Zetaly is an spin-off of the Zcost technology group, renowned for its solutions around z/OS systems (mainframe computers with high processing capacity, particularly in the area of bank-insurance). This latest generation solution, unique in the world, allows all the data extracted from the operation of these complex systems to be used in a simple, clear and readable way, thus giving them value on a large scale. We were approached to give Zetaly a visual identity and its graphic fundamentals.

The typographic logo – designed for the occasion – is based on geometric proportions to create an infinite set of shapes. Thus, we delivered a kit of Z monograms, allowing to create without limit graphic patterns, covering the various visual materials of Zetaly, and this in a fast and autonomous way. The graphic territory, both sharp and electric, is completed by the AT Surt font (Blaze Type), used in all its weights.

Artskop3437 is a new platform dedicated to all arts disciplines from Africa and its diaspora, from the first arts to design, contemporary art or painting. Artskop3437 (the name evokes the 34°S and 37°N latitudes between which the continent stretches) defines itself as “a place to discover, understand and consider Africa, plural and global, through its creative arts; […] as a nerve centre, open to all, in which all galleries, artists, designers, museums, fairs, project spaces, art centres, amateurs can explore, learn, collaborate, discover works and artistic networks that build this cosmopolitan, creative and borderless Africa.”

We worked with the founders of the project from the very beginning, and were in charge of the overall artistic direction, collaborating on naming, then on the graphic identity, the visual territory and the web design and development.

The logo, based on a typographic design designed in the studio, highlights in a simple and raw way the silhouette of Africa in the “S”, which stands like a sculpture in the centre of the name. The graphic universe, black and white, is underlined on the print versions by a set of colors called “plastic-organic” and combination of two fonts, Raisonné (Colophon) and GT Super (Grilli Type). Design and development in Wordpress of the online media, stationery, partnership brochure: the team entrusted us with the elaboration of all the visual supports for the launch of Artskop3437, already listed as a partner some of the best events and art fairs around the world.

Since 1988, Aktuel has established itself as a key player in the rental of furniture, tableware and food equipment for events. The figures: 140 employees, 3 locations, 20,000m² of stock, 60 delivery vehicles, and countless equipped events, from corporate conventions to major trade shows and sporting events. But above all, Aktuel rightly boasts, beyond its logistician’s trade, a human approach, simple and pragmatic, praised by all its customers for 30 years. An “office” made up of solid, reliable and committed people, a pleasant working relationship, and consistently successful projects.

We worked on the strategic repositioning of the group, resulting in a new signature – Comptoir des bons espaces – and a graphic translation through a new visual identity.
Our design work revolved around two ideas: to speak to the historic profession of space planner, while developing the new strategic vision established during the positioning work. Three major elements make up the graphic identity: a grid, a dedicated typography and a set of shapes. The new logo, a typogram designed for the brand, is solid and stable, with a complete new titling font that forms the typographic backbone of the new branding. A colorful pattern, infinitely variable, is grafted onto this typographic base.
From stationery to merchandising, from a fleet of trucks to the application of the new identity on the brand’s stand at Heavent 2018, where the new branding was inaugurated, we developed a rich, flexible system that encapsulates both rigor and empathy, and sets a distinctive style in the world of events.

Photo credits: Justine Delpy and Maki Manoukian

Code Civil is the new luxury fashion and lifestyle destination in Belgium. A two-stage opening: a pilot boutique in Knokke-Heist on the coast in the summer of 2018 before the flagship opens on the prestigious Avenue Louise in Brussels, in a splendid building of 1500m² and 4 floors dating from the mid-19th century, initially intended for a law firm. Beyond the simple concept store gathering the most prominent designers, from Courrèges to MSGM via Neil Barrett or Cédric Charlier, Code Civil is a lifetsyle destination at the antipodes of the cold and elitist luxury boutique, where you can dine, meet your friends, enjoy the services of a high-end concierge or get dressed up in the beauty lounge, organize an event and occasionally enjoy works of art.

The founder of the place contacted us in order to build with her her brand, her identity and her positioning from the very beginning, as close as possible to her convictions and the passion that animates her. We have imagined the name, Civil Code, in reference both to the initial occupants of the Brussels address, the lawyers, but also to the vocation of the place: redefining the laws of civil life, elegance and luxury.

We then built a visual identity based on an observation: traditional luxury, based on an indisputable heritage, can claim more grandiloquence and decorative elements. The new luxury, a reflection of our times, takes the complete opposite of what characterizes the luxury of the golden age of neoliberalism. We have developed a graphic language based on the juxtaposition, even the collision of the exquisite and the banal.

The logo is a dedicated monospaced typographic design with certain graphic subtleties, which give it a personality that is both raw and sophisticated. The graphic language is composed of a minimum number of visual elements; it is built solely on the basis of typographical compositions, a certain management of space and white circulation. The rest of the branding will be to discover at the end of the year when the Brussels address opens.