Kraftletics is a studio located in Cologne, Germany, that combines sports-inspired movements with a neurocentric approach, while offering a new vision of fitness culture that moves away from the pursuit of performance at all costs to prioritize play, fluidity, and a more relaxed approach. The founder, Tina Nguyen, is a coach, movement specialist, and trainer; she works at the intersection of performance, rehabilitation, and neurocentric training. At Kraftletics, participants take part in truly interactive sessions, working together rather than simply side by side. Here, the goal isn’t to push your body to its limits, but to cultivate fluidity and grace in movement. While the exercises are challenging, they’re balanced by a playful spirit and a clear purpose.
In 2026, Brand Brothers partnered with Tina on the complete rebranding of Kraftletics. This project was the exact opposite of traditional gym positioning and its decidedly repetitive visual codes. Our solution was to focus particularly on the lettering of the logo—an experimental, uninhibited, fluid, and flowing graphic element. A structured and expressive identity, enhanced by a vibrant color palette, was directly translated into the space itself, which was completely repainted in the colors of the new visual identity. The launch of the new brand has been rolling out since spring 2026 across an initial set of print and digital materials, with further developments planned.

Glénat is one of the most important French publishing houses. Founded in Grenoble in 1969 by Jacques Glénat, a comic book enthusiast, the company has more than 14,000 books in its catalog (600 new releases annually) and represents 2,000 authors, across 4 major universes: comics, manga, children’s literature, and art books. Titeuf, One Piece, Dragon Ball, Disney, and Akira are among the flagship titles that have made Glénat successful, which also knows how to expand its horizons toward hiking guides, travel narratives, monographs, and children’s books.

An iconic and immovable logo, but a diffuse visual territory: such was the state of Glénat’s branding when we were approached to consider this major mission. Built around the Futura Condensed Extra Bold typeface, the logotype remains a recognized landmark in the French publishing landscape and was not intended to be modified. From this foundation, we were asked to design a flexible and identifiable visual language, capable of representing both the Glénat spirit and the breadth of its catalog. A year-long project, aimed at patiently building a flexible, logical, and strong system.
The original logo is immediately equipped with a cartouche, reinforcing its presence; this cartouche thus serves as a canvas for building the system. A new typographic and color articulation has also been developed to better identify the 4 universes and offer them a range of dedicated hues.

The visual system, meanwhile, is an abstraction of two graphic elements that constitute the Glénat logo: the oval of the ‘G’ and the triangle of the accent. Thus, by using only these two shapes to create a vast collection of illustrations, the company equips itself with a true proprietary graphic language that is evolving and above all joyful. This vocabulary, following a collection logic, breaks down into two distinct but complementary territories. The ’emotion icons’ transcribe all the states we experience when immersed in captivating reading. The ‘ambiance icons,’ abstract or figurative, define the atmosphere of a book. These illustrations can be combined infinitely to create particularly expressive graphic patterns and extremely varied narrative paths.

While the expression of identity on the books themselves remains unchanged, being in most cases the authors’ territory of expression, Glénat’s entire identity system, from printed catalogs to the website, including major public events, gradually sees the new graphic territory come to life.

Nestled in the heart of Toulouse’s Bonnefoy district, in a former car garage, the Minifundi artisan roastery passionately selects specialty coffees from micro-producers around the world. Their slow-coffee approach favors traditional methods and small-batch roasting to preserve the complex aromas of each bean. The Minifundi team not only offers exceptional coffees, but also shares its know-how through tasting workshops and barista training.

The company’s founder, Hugo Mateu, entrusted us with redesigning the visual identity of his specialty coffee. We worked around the raw style of the place and its centerpiece, a huge granite block serving as a counter. This identity is subtly inserted into the typographic construction of the logo, the pivotal element of the new graphic territory: all lettering in straight lines, where no rounding exists: so even the roundings are managed in bevels. This identity is carefully applied to the new packs, which are available in several ranges, providing a colorful backdrop to the rocky hues of the site. The monumental outdoor signage was created by Bruno Durand, a Toulouse-based letter painter; the logo stretches over 10 meters, and completes the new visual scheme, which was carefully crafted over several months.

Photo credits : Bruno Durand (extérieurs) + Bartobac (packaging)

Forgeron3 is an AI solution created by a team of French engineers united by one mission: to make AI accessible and sovereign for all businesses. Forgeron3 revolutionizes artificial intelligence by democratizing customized virtual assistants. This SaaS platform transforms AI into a simple and powerful strategic tool, enabling companies to reinvent their customer relations and internal processes. Thanks to an intuitive interface, it makes automation accessible to all, without technical barriers, and offers a technological lever to accelerate efficiency and innovation.

Far from the standardized aesthetics of web/IA products, we oriented Forgeron3 towards a typographic logo that plays on the particular sequence of the letters, between straight lines and perfect circles, to create a distinctive typographic rhythm. The graphic territory is based on the idea of virtual assistants that can be activated at any time, modeled through a system of flexible, expandable shapes, playing on sharpness and depth. The combination of all these agents generates unlimited mosaics, telling the story of the possibilities offered by the use of virtual assistants, the fluidity of use and the simplification of everyday tasks.

Far from formatted cosmetics, Cultiv has been reinventing French-style clean beauty since 2020. A brand that doesn’t just sell skincare, but tells a story: that of French cultures, from the soil to the skin. Based on the active ingredients found in French cereals and vegetables, the brand is part of a contemporary genealogy of cosmetics, proposing a narrative in which beauty is no longer just an artifice, but a cultural construct rooted in the terroirs. In this way, Cultiv is inventing Agricultural Cosmetics.

The brand approached Brand Brothers in 2022 to rethink its identity program. We revisited all of Cultiv’s graphic foundations, around a new typographic logo, reflecting both the elegance and commitment of the brand. The high-contrast, long-serif lettering sophistically evokes the growth of plants by means of a ligature between the L and the T. This ligature is found at the heart of the monogram, an abstraction of the notion of a close bond between Cultiv and its growers. The clear, contemporary graphic language provides a new visual foundation that can be applied to a complete range of products, including the packaging and all communication media. A new momentum for the brand, which has since integrated some of the biggest distribution networks in the beauty world, and is now expanding internationally.

Since its creation in 2004 by François Chabanian – art dealer, gallerist and collector – Bel-Air Fine Art has become one of Europe’s leading contemporary art gallery groups, with over 25 locations. After Geneva, new prestigious locations were opened in Switzerland, in Crans-Montana, Verbier, Gstaad, Lausanne and Saint-Moritz. The group continued to expand in Europe, in Paris (Place des Vosges, Rivoli and now Montmartre and Le Royal Monceau), London, Saint-Tropez, Cannes, Aix-en-Provence, Courchevel, Megève, Venice (San Marco and Dorsoduro), Forte dei Marmi, Knokke-le-Zoute (Belgium) and more recently Monte-Carlo, Honfleur, Bruges and Annecy. François and Grégory Chabanian are at the helm of the company, championing major movements such as Post-Pop Art, Optical Art, Street Art and contemporary photography. Today, Bel-Air-Fine art is followed by 60,000 art lovers, including 15,000 collectors worldwide.

We were approached in 2023 to rethink the group’s visual identity. Working in close collaboration with the Bel-Air Fine Art teams, we designed a sensitive and sophisticated evolution, conceived to position the structure as a major art prescriber, while cohabiting flexibly with the art catalog. Our proposal confirms Bel-Air Fine Art’s move upmarket, and organizes the group’s numerous events (exhibitions, events, cocktails, gallery openings), while at the same time inserting strong visual markers into the landscape, linking all the galleries around distinctive graphic signs.
The new typographic logo, designed entirely for the occasion, revolves around an elegant, stable upper-case typeface. The 4 words of the name are once again linked, but a visual break is injected by playing on the “A”, which becomes the pivot of the brand. The monogram, a missing link in the previous visual identity, is a precious interlace of Bel-Air Fine Art’s initials, “BAFA”.
The visual territory revolves around simple ingredients, framed by a use that is both rigorous and free. Around a dominant black and white, punctuated by a few neon Pantones, we chose to use only one weight (600) of the Lausanne (Weltkern) typeface.

Posters, invitations, textiles, emailings, stationery and new gallery facades: we’re rolling out the new identity on a large scale. The new website and an anniversary book will be unveiled in 2024.

A design studio redefining the visual identity of one of Paris’ most energetic creative agencies? That’s the challenge set by Mozoo, a social content factory founded in 2010 and employing over 60 people. As an expert digital agency, Mozoo helps innovative companies adapt to an increasingly complex and fast-paced technological environment, creatively and effectively. Their motto: “Creating at the speed of change”, by imagining brand stories anchored in their time, around the disciplines of brand content, social media, video production or Web3.

Brand Brothers worked with the agency on this major narrative and graphic overhaul, based on an agile, lively identity proposition. Wishing to position itself as a purely creative structure, we first strengthened and simplified the typographic logo around 100% custom lettering, robust, massive and contemporary, to establish the name in the panorama of Parsian agencies. Introduced in 4 neon shades, black, white and two accompanying typefaces (Parafina, Feliciano Type and Diatype, Dinamo), the new visual system is made up of generative waves whose shape is infinitely adaptable. As a dynamic graphic illustration of Mozoo’s signature, these waves cohabit with the agency’s productions and messages. We developed comprehensive graphic standards that synthesize the entire new visual language, which is used in multiple vectors, both print and digital.

Team photo credit: Welcome To The Jungle

Located a stone’s throw from Atelier P1, the now famous bakery on rue Marcadet (Paris 18th, identity pr Brand Brothers) P1 Bouche is a place that serves generous, family-style bakery cuisine, offering a unique culinary experience for breakfasts, brunches, lunches and snacks. P1 Bouche showcases the fine products of Atelier P1, crafted just metres from the restaurant, offering a variety of flavours and culinary inspirations from around the world.
After the bakery, founder Julien Cantenot called on Brand Brothers once again to design the restaurant’s graphic identity. Based on an in-house typographic
the logotype lives alongside a set of cheerful illustrations that form a rich texture, bringing a light visual intervention to a place that’s all about calm and products.
Photos: Brand Brothers, P1 Bouche and Sortir à Paris.

Nown (ex-Arktura EMEA), a group of Amsterdam-based architects, designers, programmers, engineers and artists, claims to be the leading manufacturer of carbon-neutral architectural products. Specializing in elevated design, the company produces easy-to-install, 100% carbon-neutral, award-winning ceiling panels, wall panels, partitions and acoustic baffles. True experimenters in space and form, the Nown team produces entirely at their Amsterdam facility, with the quality standards and obsession with detail that have made their reputation worldwide.

Brand Brothers was commissioned to create Nown’s entire visual identity, with the mission of telling the story of elevation, precision and obsession with beauty through typography and a complete graphic system. The new typogram is a 100% custom design, punctuated by a clean cut, repetitive angles and precise meeting points between segments. The result is a precious graphic object that combines design and engineering. The graphic system revolves around the pivotal angle of the characters to form a series of components that tell the story of Nown products through abstraction, modularity and ease of use. An extensive color palette and the methodical use of the Replica typeface (by Norm, published by Lineto) complete an experimental yet sophisticated branding designed to last.

A 200 m² former artist’s studio converted into a loft dedicated to receptions and events, in the heart of Montmartre, Dune is a venue designed to stimulate creativity and well-being in a calm, intimate environment. Opening at the end of 2022, Dune hosts several events a week, focusing on yoga, sport, culture, meditation, well-being and product launches.
The venue’s founder commissioned Brand Brothers to design the visual identity. Our graphic intervention is light but iconic, based on a typogram designed for the brand, structured and organic. The characters stretch out at their center, illustrating the movement and twisting of bodies – a reference to the founder’s passion for yoga. The identity is used on a range of print and digital media, including a website designed by studio AB Projets and developed in-house.