Economy v1 is an American startup (Public Benefit Corporation) building the infrastructure for a redemocratized internet, at the crossroads of Bitcoin, agentic AI, and peer-to-peer.
Node, its first product, is a compact and affordable personal server that lets everyone control their identity, data, and money: a Lightning/Bitcoin node, P2P apps, and private AI agents in a single device.
Economy V1, through Node, champions the idea of a free and decentralized internet, free from the surveillance and intermediaries of major platforms. Its ideology is rooted in digital and financial sovereignty, relying on Bitcoin as the foundational currency and on P2P networks to give users back ownership of their data, their identity, and their AI agents. Node is scheduled to launch in 2027.

Brand Brothers was approached to define a graphic identity and an overall visual direction for Node. We chose to propose a typographic logo developed into a modular system, offering Node an abstract language loaded with powerful imagery, at the crossroads between disruptive innovation and a return to fundamentals. A calm yet vibrant identity, grounded and confident enough to establish itself in the landscape over the long term, while leaving room for the main protagonist: the product itself. The system offers ample scope for expressing the messages conveyed by Economy V1, which are imbued with a genuine political vision. The foundations laid by our studio will thus support the final phases of development in the coming months.

Kraftletics is a studio located in Cologne, Germany, that combines sports-inspired movements with a neurocentric approach, while offering a new vision of fitness culture that moves away from the pursuit of performance at all costs to prioritize play, fluidity, and a more relaxed approach. The founder, Tina Nguyen, is a coach, movement specialist, and trainer; she works at the intersection of performance, rehabilitation, and neurocentric training. At Kraftletics, participants take part in truly interactive sessions, working together rather than simply side by side. Here, the goal isn’t to push your body to its limits, but to cultivate fluidity and grace in movement. While the exercises are challenging, they’re balanced by a playful spirit and a clear purpose.
In 2026, Brand Brothers partnered with Tina on the complete rebranding of Kraftletics. This project was the exact opposite of traditional gym positioning and its decidedly repetitive visual codes. Our solution was to focus particularly on the lettering of the logo—an experimental, uninhibited, fluid, and flowing graphic element. A structured and expressive identity, enhanced by a vibrant color palette, was directly translated into the space itself, which was completely repainted in the colors of the new visual identity. The launch of the new brand has been rolling out since spring 2026 across an initial set of print and digital materials, with further developments planned.

Founded in 2022, Nahù is a company backed by Belco that specializes in the sourcing and distribution of cocoa. It connects cocoa farmers with artisanal chocolatiers and chocolate manufacturers worldwide, driven by a love of nature and the bonds it forges between people, based on transparency, quality, and sustainability. Its offer focuses on specialty cocoa beans, a training center unique in Europe, and the supply of equipment.

The new branding developed with the Nahù teams aims to be raw, refined, and rustic, a true reflection of the teams’ standards and commitment. A true standard-bearer for a new way of approaching human relationships, engaging with local communities, and working with a noble product, Nahù embodies a movement and a philosophy above all else. It is this level of detail and richness that we have infused into the brand identity system, which offers a unique flexibility of expression while positioning itself as a brand that carries a powerful message. Nahù brings people together and educates, forges a multitude of connections, and strives for quality and authenticity at all times. With a strong, balanced brand logo, a bold and straightforward color and typographic palette, an iconographic system offering infinite freedom, and a library of illustrations that provide real contextual power, Nahù’s new branding proves to be a perfect fit for the playground of this team of tireless explorers.

In collaboration with Vicente Granger (Senior Art Director).
Photo credit: @lelab.production

Helectic, formerly TSEE, is a leading distributor of high-end electrical equipment in Paris, specializing in switches, lighting and heating. A family-run business based in Boulogne-Billancourt (92), Helectic opened a new showroom in 2024, rethinking the company’s name, positioning and graphic identity. Founded in 2001, Helectic offers over 100 brands and more than 3,000 references, mainly in the high-end hotel and restaurant sectors, but also in prestige real estate.
We were approached to rework the brand’s positioning and give it a clearer narrative axis, which led to the creation of a new name, Helectic; this modern, rhythmic neologism is based on the English words “hectic” and “electric”. The graphic identity we came up with revolves around an in-house typogram, made up of unexpected links between typefaces, with certain angles twisted to resemble rubber cables. A symbol based on the letter H completes the scheme, recalling the path of cables.
A minimalist, evolving graphic system offers numerous possibilities for expression, adapting to different media and occasions. The connection between the logo, always assertive and visible, and the various visual variations, is obvious, and weaves a strong bond across all variations. The first graphic applications have been visible since this summer, and the new showroom in Boulonnais proudly displays the logo we created, while we await further developments.

Since 1988, Aktuel has established itself as a key player in the rental of furniture, tableware and food equipment for events. The figures: 140 employees, 3 locations, 20,000m² of stock, 60 delivery vehicles, and countless equipped events, from corporate conventions to major trade shows and sporting events. But above all, Aktuel rightly boasts, beyond its logistician’s trade, a human approach, simple and pragmatic, praised by all its customers for 30 years. An “office” made up of solid, reliable and committed people, a pleasant working relationship, and consistently successful projects.

We worked on the strategic repositioning of the group, resulting in a new signature – Comptoir des bons espaces – and a graphic translation through a new visual identity.
Our design work revolved around two ideas: to speak to the historic profession of space planner, while developing the new strategic vision established during the positioning work. Three major elements make up the graphic identity: a grid, a dedicated typography and a set of shapes. The new logo, a typogram designed for the brand, is solid and stable, with a complete new titling font that forms the typographic backbone of the new branding. A colorful pattern, infinitely variable, is grafted onto this typographic base.
From stationery to merchandising, from a fleet of trucks to the application of the new identity on the brand’s stand at Heavent 2018, where the new branding was inaugurated, we developed a rich, flexible system that encapsulates both rigor and empathy, and sets a distinctive style in the world of events.

Photo credits: Justine Delpy and Maki Manoukian

Pimp My Team’s ambition is to dust off communication through promotional items. Based in Lille, this young agency is already one of France’s leading players in promotional products. Their success can be attributed to an avant-garde mindset: a zero-defect requirement, an ability to propose solutions and go beyond their customers’ initial ideas. This approach to business has ensured their development to date without a hitch.

The team approached us to rethink a visual identity that had been conceived in an overly artisanal manner. We embraced this high-potential project to initiate a complete overhaul of the brand’s graphic and verbal territory.The new Pimp My Team identity is a raw, colorful and bold graphic object.

It expresses what the company is all about: a concentrate of clarity, joviality and rigor. An unexpected logo that breaks with convention, harmoniously blending strict right angles with soothing curves. It’s the seal that reassures and the curiosity that attracts, seriousness and pleasure. Like magnets, the colored circles flatter the eye and contrast with the radical black characters. They tell the story of the company’s promise: “pimp my type”, Pimp My Team!

Based on the new logo, we developed Pimp My Team’s typographic, color, visual and verbal universe in unison, resulting in a branding that blends liveliness, confidence and humor. The typographic articulation, between the radicality of Px Grotesk and the impact of Bourton, complemented by the design of a complete alphabet based on the logo, allows us to vary the tone according to the media. The brand’s new baseline – Bureau des Affaires Pimpantes – along with a series of lively claims, decomplexes the approach to the business.

We also provided art direction and set design for the first photo campaign (by Sylvain Bardin), with bold, graphic compositions.