Kraftletics is a studio located in Cologne, Germany, that combines sports-inspired movements with a neurocentric approach, while offering a new vision of fitness culture that moves away from the pursuit of performance at all costs to prioritize play, fluidity, and a more relaxed approach. The founder, Tina Nguyen, is a coach, movement specialist, and trainer; she works at the intersection of performance, rehabilitation, and neurocentric training. At Kraftletics, participants take part in truly interactive sessions, working together rather than simply side by side. Here, the goal isn’t to push your body to its limits, but to cultivate fluidity and grace in movement. While the exercises are challenging, they’re balanced by a playful spirit and a clear purpose.
In 2026, Brand Brothers partnered with Tina on the complete rebranding of Kraftletics. This project was the exact opposite of traditional gym positioning and its decidedly repetitive visual codes. Our solution was to focus particularly on the lettering of the logo—an experimental, uninhibited, fluid, and flowing graphic element. A structured and expressive identity, enhanced by a vibrant color palette, was directly translated into the space itself, which was completely repainted in the colors of the new visual identity. The launch of the new brand has been rolling out since spring 2026 across an initial set of print and digital materials, with further developments planned.

Løfte is a gym studio club that opened in Toulouse in 2026, in the Saint-Cyprien neighborhood. A signature venue with three studios (Reformer, Athletic, and Bootcamp), all imagined by Grégoire and Estelle, passionate athletes who have skillfully infused their Toulouse and Norwegian origins into the space.
We created a graphic identity that radiates multiple energies through a custom typographic brand, where the structure of the characters interacts from letter to letter. A system of shapes gives rhythm to the design, like detours that reveal the club’s influences and temperament, shaped to bring people together beyond sport. This vibrant and unifying branding positions Løfte as a pillar of the Saint-Cyprien neighborhood, a hybrid space where energy flows and is constantly in motion.
The name was conceived by Clément Fog, the digital strategy was implemented by Brique Lab (brique-lab.fr), and the visual system was painted on the club’s walls by Antoine Bermond.

La Montgolfière are social sports clubs located in Paris, designed as multidisciplinary spaces for creativity and freedom. Beyond sports, they are places of culture, discovery, and expression, unique in the urban landscape. The first club, on Canal Saint-Martin, is now firmly established in the Parisian cultural landscape—its aura extends far beyond the borders of the Île-de-France region. For the opening of its second club, in the 18th arrondissement, we were tasked with updating La Montgolfière’s graphic identity, which we had already designed in 2017.

The lettering of the logo, designed entirely by the studio, has gained in compactness and maturity, as has the monogram, which has undergone a subtle evolution. This precise, balanced work is intended to strengthen the brand’s presence in the years to come. We then worked on a complete visual environment designed to convey the unique vibe of the clubs. A clever mix of sporting energy and raw creativity, driven by a diverse community and a constantly defended open-mindedness. We have thus developed a rich grammar of textures capable of constantly reforming themselves, offering the identity an extremely wide visual range. The whole is gradually being rolled out across La Montgolfière’s communication channels.

Architecture & interiors : Studio Vincent Eschalier
Photography : JP. Vaillancourt

Your New Om. Located at 13 rue des Tournelles in Paris, Not Yoga studio offers a dynamic one-hour class for all levels, focusing on postures. Its concept is purely physical and devoid of spirituality (no mantras or chakras). The practice takes place in a room heated to 33°C by infrared, aiming for a detoxifying effect, in an intimate atmosphere without distractions (soft lighting, no mirrors).
Brand Brothers was commissioned to define the venue’s entire visual identity. The geometric, stable, and confident logo is based on balances that give the two terms that make up the name a special intertwining. This structure is expressed in a symmetrical monogram, imbued with power and roundness, a modern emblem in perpetual motion. The graphic system tells the story of yoga in a different way, avoiding the usual clichés: a distorted, free pattern that undulates with the flow. This raw and contemporary approach gives Not Yoga a modular and hypnotic visual grammar, applied to print, objects, and the digital environment.

Nestled in the heart of Toulouse’s Bonnefoy district, in a former car garage, the Minifundi artisan roastery passionately selects specialty coffees from micro-producers around the world. Their slow-coffee approach favors traditional methods and small-batch roasting to preserve the complex aromas of each bean. The Minifundi team not only offers exceptional coffees, but also shares its know-how through tasting workshops and barista training.

The company’s founder, Hugo Mateu, entrusted us with redesigning the visual identity of his specialty coffee. We worked around the raw style of the place and its centerpiece, a huge granite block serving as a counter. This identity is subtly inserted into the typographic construction of the logo, the pivotal element of the new graphic territory: all lettering in straight lines, where no rounding exists: so even the roundings are managed in bevels. This identity is carefully applied to the new packs, which are available in several ranges, providing a colorful backdrop to the rocky hues of the site. The monumental outdoor signage was created by Bruno Durand, a Toulouse-based letter painter; the logo stretches over 10 meters, and completes the new visual scheme, which was carefully crafted over several months.

Photo credits : Bruno Durand (extérieurs) + Bartobac (packaging)

Far from formatted cosmetics, Cultiv has been reinventing French-style clean beauty since 2020. A brand that doesn’t just sell skincare, but tells a story: that of French cultures, from the soil to the skin. Based on the active ingredients found in French cereals and vegetables, the brand is part of a contemporary genealogy of cosmetics, proposing a narrative in which beauty is no longer just an artifice, but a cultural construct rooted in the terroirs. In this way, Cultiv is inventing Agricultural Cosmetics.

The brand approached Brand Brothers in 2022 to rethink its identity program. We revisited all of Cultiv’s graphic foundations, around a new typographic logo, reflecting both the elegance and commitment of the brand. The high-contrast, long-serif lettering sophistically evokes the growth of plants by means of a ligature between the L and the T. This ligature is found at the heart of the monogram, an abstraction of the notion of a close bond between Cultiv and its growers. The clear, contemporary graphic language provides a new visual foundation that can be applied to a complete range of products, including the packaging and all communication media. A new momentum for the brand, which has since integrated some of the biggest distribution networks in the beauty world, and is now expanding internationally.

Located a stone’s throw from Atelier P1, the now famous bakery on rue Marcadet (Paris 18th, identity pr Brand Brothers) P1 Bouche is a place that serves generous, family-style bakery cuisine, offering a unique culinary experience for breakfasts, brunches, lunches and snacks. P1 Bouche showcases the fine products of Atelier P1, crafted just metres from the restaurant, offering a variety of flavours and culinary inspirations from around the world.
After the bakery, founder Julien Cantenot called on Brand Brothers once again to design the restaurant’s graphic identity. Based on an in-house typographic
the logotype lives alongside a set of cheerful illustrations that form a rich texture, bringing a light visual intervention to a place that’s all about calm and products.
Photos: Brand Brothers, P1 Bouche and Sortir à Paris.

A 200 m² former artist’s studio converted into a loft dedicated to receptions and events, in the heart of Montmartre, Dune is a venue designed to stimulate creativity and well-being in a calm, intimate environment. Opening at the end of 2022, Dune hosts several events a week, focusing on yoga, sport, culture, meditation, well-being and product launches.
The venue’s founder commissioned Brand Brothers to design the visual identity. Our graphic intervention is light but iconic, based on a typogram designed for the brand, structured and organic. The characters stretch out at their center, illustrating the movement and twisting of bodies – a reference to the founder’s passion for yoga. The identity is used on a range of print and digital media, including a website designed by studio AB Projets and developed in-house.

Parsley was created in 2020 by chef Geoffrey Gotfryd, who graduated from the Ferrandi school, and offers a menu developed around oriental streetfood. Both hearty and healthy, his recipes offer a unique mix of Middle Eastern flavors in bowls, sandwiches and patties. After a first address in the 11th district of Paris, Geoffrey asked us to rethink the visual identity of his restaurants for his second opening (Paris 2nd).
The main focus of the graphic identity is based on a lettering carefully elaborated around the notions of deliciousness, refinement and ornamentation. Clever correspondences have been developed between the different characters, with a particularly recognizable S and L in the center of the typographic block. In a logic of contrast, the main typeface associated with the logo was chosen to be Degheest Director, published by Velvetyne Type Foundry, for its raw and airy personality.

The new visual identity was unveiled in February 2023, based on an architecture developed by the Hypnos agency.

Ium! is a brand of Frigexquis, and has been producing sorbets and ice creams from Gigean, in the Hérault (South of France) since 1995. Elaborated from local products, the brand proposes a small quantity of flavors, experimenting with original blends. In this context, Ium! approached Brand Brothers to rethink the brand’s graphic identity and the design of its jars.

Our approach consists of powerful, rhythmic, yet fluid lettering with pronounced curves. A dynamic visual cue, with obvious symmetry, which gives rise to a colorful and poetic graphic system, where scoops of ice cream wander through hilly landscapes. A fresh and graphic visual grammar that is available on a single jar, common to all flavors, as well as on a set of print and digital applications. Bon appétit !